TOP STORY

MTN Play Côte d’Ivoire getting "5,000 video views a month”: Broadband access is not an issue anymore

Since July 2013, MTN has been getting its feet wet with content by piloting a VoD services offer - MTN Play - in Cote d’Ivoire. Balancing Act’s associate editor Sylvain Béletre talked to Laurent Duprey, Head of Product & Services Department and Boubakar Sorgho, Manager Consumer Project, at MTN Côte d’Ivoire.
 
At the end of 2013, Balancing Act launched a market report reviewing all VoD platforms related to Africa. MTN Play in Ivory Coast was one of the 52 platforms we listed. Nine out of the 52 are set up by telcos. For African Telecoms service providers, there were at least 10 drivers for launching VoD as a value-added service and plenty of case studies showing that VoD generates revenues and attracts subscribers.

MTN has been clever in its recent strategy, signing deals for content such as videos and music with various content providers. The company also signed with mobile content platform Afrinolly. Afrinolly is a mobile phone app that enables African movies and Entertainment enthusiasts to watch movies, music videos and comedy. Afrinolly is currently the highest downloaded African mobile app with over 3 million downloads across Africa (Oct. 2013). See the video clip interview on this link.

MTN released the ‘MTN Play’ web portal in Ivory Coast as a test market. The portal offer its paid customers access to music, apps, games, wallpapers, ringtones, e-cards, horoscopes, news, free and paid VoD on streaming or for download.  Revenue-wise, music, SMS and ringtones make the bulk of the portal’s revenues. VoD comes after them.

MTN has approached audiovisual content right owners with a revenue share offer. Rights owners get between 30 and 60% revenue share depending on the quality of their content and the traffic they get. Rights owners usually get paid on a quarterly basis. For the time being, revenues represent small amounts but they are recurrent revenues and they should grow up in the future.

« The type of audiovisual content we are interested in varies, but it should be adapted to mobile terminals’ screens. It goes from cartoons, gags, jokes, sports to TV programmes short videos, mostly in French for the time being. » said Boubakar Sorgho, adding that 5,000 visitors per month have been watching videos  so far.

Plans are now to continue building the portal, adding more videos that are attractive for mobile subscribers including of course videos from Africa. At some point, MTN will start to offer similar portals in other countries where the company is present in. MTN has also launched a VoD app in Nigeria.

 « We now have the network capacity to support video streaming. Broadband access is not an issue anymore » added Boubakar Sorgho.

MTN Côte d’Ivoire said it wanted rights owners of audiovisual content suited for mobile audiences and smartphones. For further details, please contact Boubakar Sorgho (Boubakar.sorgho(at)mtn.ci)


________________________________________

Digital Content Africa: Balancing Act’s web TV channel Smart Monkey TV has launched a new e-letter called Digital Content Africa. On a fortnightly basis, it will cover online film, music, publishing and services and applications. We have already produced 15 issues and these can be viewed on this link:

Essential reading for those in mobile VAS to anyone just interested in what African and relevant international content they can now get online. If you would like to subscribe, just send an email to info@balancingact-africa.com with Digital Content Africa in the title line. Some examples of past issues below:

Digital Content Africa Z-13: Ghanaian online platform Reel African announces the launch of first viewer votes feature film competition with cash prize

Digital Content Africa Z – 11 Soon Come: Digital advertising has yet to catch up with online content use levels

Digital Content Africa Z-5 Two new African Mobile Music and Video Content Bundles with a handset attached

________________________________________
 
Videos interviews to watch:

Davis Weddi on why and how social media is gathering momentum in Uganda and the shift to smartphones

Digital Content Africa Z-13: Ghanaian online platform Reel African announces the launch of first viewer votes feature film competition with cash prize

Digital Content Africa Z – 11 Soon Come: Digital advertising has yet to catch up with online content use levels

Digital Content Africa Z-5 Two new African Mobile Music and Video Content Bundles with a handset attached

________________________________________
 
Videos interviews to watch:
Davis Weddi on why and how social media is gathering momentum in Uganda and the shift to smartphones

Bacely YoroBi on his Socialspot wi-fi hot-spot start-up for Cote d'Ivoire

Paul Bomani on the growth of social media in Tanzania and how clients use it for social engagement

Hafiz and Nadeem Juma, AIM Group, discuss digital content in Tanzania

Ram Sugulla, Spice VAS Africa, explains Nigeria's mobile content market

What will Africans Pay for Online Content? - A Discussion at DISCOP 2013

Marie Lora Mungai, Buni TV on how to make a success of African online content

Babak Fakhamzadeh on app for seeing a city differently, covers Kampala and Joburg

GamersNights: Multiplayer computer gamers in Uganda, spreading out across Africa

John Luberenga, access.mobile on a coffee company app and a health app for clinic data collection

Brian Ndyaguma on hiveCOLAB and the Ugandan start-ups it supports

For breaking news, follow us on Twitter: @BalancingActAfr

 

 

Tweet  LinkedIn  Send to a friend  Share