South Africa’s mobile UGC market to double in 3 years

Digital Content

South Africa’s User Generated Content (UCG) market is expected to double within the next 3 years reaching $476 million; this is according to report released today by JBB Research.

The report said, “With almost 29% of South Africans using mobile UGC services/content on a daily basis, the South African mobile UGC services/content market has now reached a tipping point. By the end of 2013, the total number of South African wireless UGC subscribers is expected to almost double.”

According to Julien Blin the CEO of JBB, the 70 pages report analyzes the key players, future drivers, and key issues/inhibitors in the South African mobile UGC services/content space. It also assesses and ranks the leading players, strategy toward mobile UGC services, and provides specific recommendations to some of the leading companies featured in this report.

Companies profiled in this report include Vodacom South Africa, MTN South Africa, Cell C, Virgin Mobile South Africa, MXit, Movius, Nokia, Samsung, LG, RIM, Sony Ericsson, HTC, Motorola, Apple, Google, Facebook, Buoungiorno, Starfish Mobile, Twitter, etc. The leading WASPs (Wireless Application Service Providers) in South Africa are also profiled in this report.

The report further noted that South African youths have become fond of UGC services like MXit and The Grid. “The young South Africans have a thirst for understanding technologies and are very community oriented (…) They have become a driving force for the South African mobile UGC services market today,” noted Blin, who is also the Principal Analyst of the report.

The mobile UGC market is expected to grow, gearing up to the 2010 World Cup, which will be hosted in South Africa. By the end of 2013, the total South African mobile UGC revenue will reach a total of $476 million, up from $195 million.

Itnews Africa