Deutsche Welle and Vodacom Tanzania Ltd. offer “Learning by Ear” for mobiles

Digital Content

Deutsche Welle continues to expand its services in Tanzania by cooperating with Vodacom Tanzania Ltd. – the largest mobile provider in the country. Starting September 9, 2011, DW’s popular radionovela “Learning by Ear” will be available on-demand for mobile service subscribers.

The programming is targeted to teenagers and young adults and provides information on important topics like HIV, human rights, democracy and the environment with an exciting mix of stories and features. Learning by Ear is produced in all of DW’s programming languages for Africa and is already broadcast in Tanzania as part of DW-RADIO/Kiswahili. 
Deutsche Welle’s Kiswahili service is among the most popular radio programs in the country. Around 70 percent of Tanzanians are familiar with Deutsche Welle and every third is a frequent listener of the Kiswahili program. Besides broadcasting the Kiswahili Service offers sms-news messages via mobile phone every day, comprehensive website (www.dw-world.de/kiswahili), Twitter and Facebook.

Customers who have signed up for the “Music Radio” service from Vodacom Tanzania Ltd. can access every episode of the Learning by Ear series for a special price based on minutes of usage. Customers dial 09011 22 201 from their mobile phone to subscribe to the Music Radio service and listen to the instruction on how to access the different Learning by Ear series.

Learning by Ear was started as Deutsche Welle initiative for Africa in 2008 with the support of the German Federal Foreign Office. The series has been successful with younger listeners and is entirely produced in cooperation with partners throughout Africa and written by African authors. More than 270 African radio stations have broadcasted Learning by Ear since the series started in 2008. The series has received national and international awards, including “most creative radio format” from the Association for International Broadcasting (AIB) in 2009.

Deutsche Welle is Germany’s international broadcaster. With DW-TV, DW-RADIO and DW-WORLD.DE, it produces news, background information and cultural highlights worldwide, while creating a platform for intercultural dialogue.
Vodacom Tanzania Ltd is Tanzania’s leading cellular network offering state-of-the-art GSM communication services to more than 9 million customers across the country.

Earlier this year Vodacom Tanzania launched the very first Mobile Radio and Mobile TV service. With an extensive network coverage Vodacom Tanzania continues researching for new services to the utmost benefit of the Tanzanian market and public at large.