MTN Nigeria Partners with DSTV for TV On the Go
Nigeria's leading mobile provider, MTN and Multichoice Nigeria recently took telecommunications partnerships to new heights with the launch of Mobile Television on the MTN network. With the launch, MTN becomes the first cellular network to offer its subscribers an opportunity to watch television, while on the move, from their mobile devices.
According to Bola Akingbade, MTN's Chief Marketing Officer, who stood in for the company's Chief Executive Officer, Ahmad Farouche, "MTN is again taking the driver's seat in making mobile television available to our customers as a practical demonstration of its consistent commitment to enabling customers optimize value on the MTN network." Now, he said, MTN customers will no longer be limited by time and place in order to access quality entertainment on television.
"Mobile Television from MTN is yet another manifestation of our commitment to delivering added value to customers everywhere they go". MTN customers, he said, can enjoy the most widespread coverage in the country, the best tariffs and in addition, leading edge services.
Commenting, Collins Khumalo, Managing Director of Multichoice Nigeria expressed delight at the opportunity to partner with Nigeria's leading telecommunications company.
A bouquet of 10 channels spanning movies including the immensely popular Africa Magic channel, news, sports and children's programs (cartoons) will be available on the mobile phones of customers who choose to subscribe to the new Mobile TV service on the MTN network, tagged 'DSTV from MTN'.
The new Mobile TV service, which is a first in Nigeria, is currently only available in Lagos and Abuja, but will add other Nigeria locations in due course.
MTN, said Akingbade, has been able to launch Mobile Television on account of the increasingly sophisticated technology which it is deploying. Last year, the company paid $150 million for a third generation mobile licence.