YEZZ, TD click deal to explore Mobile Nigeria

Telecoms

US-based mobile phone maker, YEZZ says it has partnered Nigerian technology conglomerate, Technology Distribution (TD) to distribute its devices across Nigeria, under a broader expansion plans into Africa and Europe.

YEZZ announced the deal with Nigeria’s TD as the exclusive distributor of its mobile device range across the country, in an email to Technology Times citing the “exemplary track record” of the local technology industry player.

Robert Schiano, YEZZ Managing Director in EMEA, says that, “YEZZ is proud to announce that Technology Distribution (TD) has been selected as the exclusive distributor of YEZZ in the Nigerian market. TD has an exemplary track record in terms of software, hardware, accessories and peripherals, and more recently, mobile devices across the West African region.”

Under the plan, TD will make the YEZZ product range available for sale online exclusively via Konga.com for the launch period, as well as through partnerships with Yudala and key Opcos into select open channel retail outlets throughout Nigeria, according to the mobile device maker.

“The African market offers considerable growth prospects,” Schiano says noting that “studies show that the number of smartphones sold by 2017 will double to 350 million units. The YEZZ brand has the ambition, portfolio, and capacity to be a major player in Africa’s mobile phone sector. As Nigeria is one of the most significant markets in Africa and an integral global player as well, we are highly motivated to showcase YEZZ.”

“The African market offers considerable growth prospects. Studies show that the number of smartphones sold by 2017 will double to 350 million units. The YEZZ brand has the ambition, portfolio, and capacity to be a major player in Africa’s mobile phone sector. As Nigeria is one of the most significant markets in Africa and an integral global player as well, we are highly motivated to showcase YEZZ.”

TD will make the YEZZ product range available for sale online exclusively via Konga.com for the launch period, as well as through partnerships with Yudala and Key Opcos into select open channel retail outlets throughout Nigeria, according to the mobile device maker.

TD will make the YEZZ product range available for sale online exclusively via Konga.com for the launch period, as well as through partnerships with Yudala and Key Opcos into select open channel retail outlets throughout Nigeria, according to the mobile device maker.

According to him, “YEZZ, a worldwide mobile brand, was created in Miami, Florida in 2011 and has experienced tremendous success in the Latin American market. Its success has allowed the US based brand to expand its distribution footprint into Europe and now Africa, a key growth focus region for YEZZ.”
YEZZ says its product portfolio comes with much research administered to select the key devices that will appeal to the needs and aspirations of the Nigerian target consumer.

“By offering different operating systems, Android, Windows Phone, and soon to come Firefox, value for money, performance, and sleek design, YEZZ will aim to win the hearts of the Nigerian consumer”, he adds highlighting the (underlisted) devices to be introduced into the local mobile market.

In addition to the these devices, “YEZZ will offer a broader range in key channels to cater to differing demands and affordability requirements, from our entry C21A feature phone to our mainstream smartphone devices.”

According to the YEZZ executive, “the brand aims for the products’ durability and offers peace of mind as part of the deal. Nigerian consumers are provided with a 24-month warranty on all devices of the product range.”
Source: Technology Times 14 July 2015