Vodacom's Vouchercloud delivers ZAR 500 mln in savings
Vodacom South Africa's location-based deals app Vouchercloud has delivered almost half a billion rand in savings for local consumers in just over a year since its launch. More than two million people are now using Vouchercloud in South Africa, the operator announced. Vouchercloud is a location-enabled product that seeks out the best local deals, displays them via the mobile phone, and allows users to redeem either digital or printed vouchers at participating retailers.
Vouchercloud has far exceeded its original target of 1 million users in South Africa by March. A total 650,000 customers have downloaded the app onto their smartphones, and approximately 170,000 customers access deals via the website monthly. Savings are generated in three broad categories – food, fun and fashion. Over 70 percent of the vouchers redeemed are for groceries, followed by deals offered by the major clothing stores and brands. Vouchercloud is a free service, available on any mobile phone, including smartphones and feature phones.
Source: Telecompaper 28 July 2015