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Samsung South Africa has announced Samsung Galaxy Rewards, a loyalty app for Samsung Galaxy smartphone users. Samsung Galaxy Rewards gives consumers access to a variety of prizes based on the amount of interaction users have with the brand through the application. The programme allows Galaxy smartphone users to earn points, and the more they earn the bigger rewards they can claim. Prizes are divided into different tiers based on the number of points an individual user accumulates. Samsung Galaxy smartphone users can start earning points by downloading the app from the Google play store. Once points have been accumulated, users can spend them on everyday items or bank them to claim big-ticket items.