MTN announces global exclusive rights deal for Adele’s latest single ‘Hello’

Digital Content

MTN has clinched a landmark deal that will give the exclusive rights to British female singer and songwriter, Adele’s much-anticipated single titled‘Hello’ from her new album: ‘25′ set for worldwide release on November 20.

The news makes the company the only telecom brand that has exclusive rights globally to the song as a caller ring back tone, according to Larry Annetts, Sales and Marketing Executive for MTN South Africa.

The exclusive deal, which is in collaboration with content aggregator, “Content Connect Africa” and Just Music, is the first time ever that Adele has sanctioned the use of her music through as a caller ring back tone.

‘Hello’ launched as an exclusive CallerTunez on MTN on last Friday in South Africa, Nigeria and Uganda, and will be exclusively available to MTN subscribers for downloading on MTN’s music platforms.

Customers will be able to download Adele’s ‘Hello’ song as a caller ring back tone by dialling *123*53# at 50c per week.
Source: TechLoy  26 October 2015