Vodafone M-Pesa rolls out in Ghana
Ghana on Monday became the 11th country in which Vodafone has launched its M-Pesa mobile money transfer service.
The U.K.-based telco said that approximately 15 million Ghanaians – around 64% of the population – do not have bank accounts. Once registered, M-Pesa users can send and receive money via SMS.
In a statement, Vodafone said it has launched M-Pesa in Ghana, using the 'Vodafone Cash' brand, following a successful pilot launch in August.
"Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times. The strong demand for the service following the pilot launched in August shows that Ghanaians greatly value the freedom, peace of mind, security and convenience that M-Pesa offers," said Michael Joseph, director of Vodafone Money.
Vodafone has now rolled out M-Pesa in 11 markets across Africa, Asia and Europe, and boasts 23.4 million users. More than 2 billion M-Pesa transactions were carried out in the six months to 30 September.
In Ghana, Vodafone serves 7.4 million customers, making it the country's second-biggest mobile operator behind MTN, which has 15.5 million customers.
Airtel occupies third place with 4.1 million, closely followed by Millicom-owned Tigo, which has 4 million, according to figures from Ghana's National Communications Authority (NCA).
Glo Mobile, owned by Nigeria-based Globacom, serves 1.4 million customers, while CDMA operator Expresso – which was sold to an unknown buyer by Sudan's Sudatel in 2014 – has just 132,855 customers.
Source: Total Telecom 7 December 2015