The Power of Social Media in Uganda's 2016 Elections

Digital Content

On February 18, Uganda goes to the polls. Like many countries around the world, social media has become part and parcel of political communication and conversation in Uganda. For example, social media played a significant role during the first ever presidential debate on January 15. The hashtag #UGDecides16 trended throughout the debate.

Ugandans like never before use social media tools to engage in election-related chatter. According to the Uganda Communication Commission, Uganda had over 11 million Internet users as of March 2015 and 1.8 million Facebook subscribers in the country of over 37 million as of Novembers 2015, while mobile subscriptions are estimated to be 19 million.

I spoke with Michael Niyitegeka, an accreditation consultant and an authority on social media in Uganda, to discuss the role that social media has played in this election season.
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