Nigeria: World's 'Lightest' Instant Messaging Service Launched At Lagos Mobile Conference

Telecoms

Jongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos.

Jongla enables users to send and receive unlimited free text messages, stickers, photos, videos and funny voice messages over the Internet using low-speed Wi-Fi networks as well as 4G, 3G, EDGE and GPRS.

It opens up the world of free instant messaging to people living and working in Africa, where cellular and data services are often unreliable and expensive. The Jongla app has been specifically designed for emerging markets, because it takes only 2.5MB to download on Android phones compared to more than 20MB for most other messaging apps.

Those already using WhatsApp, WeChat, Viber and other messaging apps in Africa will find that Jongla can be used more often and in more places as it uses innovative technology to reduce bandwidth usage, so it helps people save their data plan and money.

Jongla has also a number of other free appealing features for people looking to communicate with their friends, family and colleagues. They include: the Jongla Out for free chat with contacts, Voice messaging with fun filters to voice messages, security and reliability given its super fast message delivery, easy sharing of text messages, voice messages, photos, videos and interactive stickers in addition to group chat with up to 100 friends.

According to WeAreSocial's Digital in 2016 report, around 102 million of the 986 million mobile connections in Africa are classified as active social media users. For Nigeria, the figures are 154 million subscribers with 11 million active social media users.

Riku Salminen, CEO of Jongla, said "We have made instant messaging possible for people who don't have high-end smartphones and live and work in areas where there is often limited access to mobile broadband.

We chose Nigeria to launch Jongla in Africa because we know that many people here are frustrated with the current user experience that most of the IM apps offer. We have been able to solve various technical challenges without needing to compromise on functionality.

Users want something more fun and personal than just basic messaging to connect with friends and family. We believe in a world where everyone can communicate instantly, freely and securely from anywhere and with anyone regardless of where they live, which phone they have and which network they can access."

The Jongla team is currently working to add new social and collaborative features to Jongla that will go way beyond traditional messaging. The next generation of Jongla, introducing new social features, will be launched by mid-2016.

Jongla is already localised to 20 languages and it can be downloaded for free by people living and working across Africa from the App Store, Google Play, Windows Phone Store, and Firefox Marketplace.
Source: CIO East Africa