Imarasat Chooses Avanti to Bridge Gap in Broadband Connectivity for Small Businesses in Sub-Saharan Africa
Avanti Communications Group plc, a provider of satellite data communications services in Europe, the Middle East and Africa, announces a significant two year contract extension with Imarasat. The contract will enable growth for Imarasat in consumer, SME and enterprise markets across 14 countries in Sub-Saharan Africa.
Imarasat will, in particular, target the significant opportunity that the growing SME market presents in countries, such as Kenya. It is estimated that 1.1 million active Kenyan SMEs contribute 45% to Kenya’s economy1. However, nearly 75% of them do not have access to the Internet and are therefore unable to benefit from the growth and productivity gains that broadband can offer. 32% of SMEs are outside of 3G broadband coverage entirely. These SMEs are perfectly suited to satellite broadband services offered by Imarasat and Avanti.
Imarasat has contracted additional services using both Avanti’s SELECT and CUSTOM products. Avanti’s pre-packaged SELECT product allows Imarasat to provide consumer and SME customers with fast, affordable satellite broadband. Avanti’s guaranteed capacity CUSTOM product is more suitable for enterprise customers. It is enabling Imarasat to more effectively address key verticals, such as financial services, oil and gas, hospitality and agriculture.
Source: Company Press Release