Truecaller lands pre-install deal with Huawei as it crosses 90M monthly users

Telecoms

Truecaller has landed a partnership with Huawei which will see its caller ID and smart phone book app pre-loaded on the fast-growing Chinese company’s overseas smartphones.

The deal represents the most significant tie-up to date for Stockholm-based Truecaller, which offers social features inside the caller app and uses a crowdsourced directory to help identify spam calls. The deal will initially apply to the Honor 8, Huawei’s latest flagship, when it launches next month, but a Truecaller representative told TechCrunch that the app will be pre-bundled on future Huawei phones sold across the U.S., Middle East, North Africa, South East Asia and India.

The companies confirmed that there is no financial element to this deal, rather it is a strategic deal to help both sides to grow.

Huawei shipped 100 million devices last year, a figure that was up 33 percent on 2014, with some 40 million of that number sold overseas. The company is looking to integrate third-party apps to go beyond stock Google services and make its devices standard apart from the crowded field of Android smartphones.

“As we were planning the launch of our flagship device Honor 8, we were looking for partners who can truly redefine the user experience, Truecaller was an obvious choice to help improve the native calling functions. They provide an indispensable service for millions of users each day. We are joining hands to ensure that respective brands get the best of both worlds,” George Zhao, president of Huawei’s Honor business, said in a statement.
Source: Tech Crunch