Mastercard Survey Shows Kenyans Want More Digital Services

Digital Content

The mobile phone becomes our most beloved gadget – The Mastercard Impact of Innovation study reveals increase in demand for digital solutions

Almost 90% of consumers in Kenya use their mobile phones more than any other device according to the new Mastercard’s Impact of Innovation study .

Preference for mobile payments remains very high in Kenya at 87%, with 96% of Kenyans using their smartphone as their primary device according to the Survey. Laptop penetration, currently at 90%, is significantly higher than the penetration of traditional desktop computers, which is sitting at 70%.

The Mastercard Impact of Innovation study, launched at the 2016 Mastercard Innovation Forum in Budapest, surveyed 23,000 consumers in 23 countries across Europe, Africa and the Middle East, about their attitudes to digital technology.

All those surveyed were living in urban areas, active online, owned a bank account and were between the ages of 20 and 50.

The survey found that while in Africa and the Middle East over 70% of respondents said they were ready to pay with their mobile phones, Western Europeans have some way to go – with only 40% stating the same. However, when asked about new ways to pay, consumers across all regions chose their mobile device as an alternative to the traditional payment card. Read the full article in Africa.com here: