Sliide’s Free Data App set to roll out in South Africa with expansion plans later

24 March 2017

Top Story

Sliide’s uses content to acquire a mobile audience that it sells to advertisers. It then passes back some of the advertising revenues as free data and airtime for users. Russell Southwood spoke to its Sliide’s founder and CEO Corbyn Munnik about the forthcoming launch in South Africa and its wider expansion plans.

The Sliide app appears on the lock screen of the phone and offers users relevant content:” We’re still aggregating news from all the biggest local and largest international providers (in Nigeria) to cover things like the Premiership”.

Since I last spoke to Sliide in April 2016, it has expanded its number of subscribers:”Nigeria is going very well. We have 150,000 subscribers."

So have there been any improvements to the free data and airtime offer in Nigeria?:”The offer is still the same but we’ve added more ways to earn data and airtime in the app including downloading apps, watching video content (from an ad network) and surveys”.

In order to get it right from the regulatory perspective, it’s launching through partners who have signed with a local mobile operator. So will there be South Africa specific content?:”All of the content is South Africa-focused. There is a lot of South African content and some internationals in there. Some of the interests are different like Rugby rather than football. All of our offers will be country-specific”.

The next stage after the South Africa launch will be new launches in Kenya and Ghana and another launch in Nigeria.

“We also have on-going discussions with operators in Pakistan. In the USA there’s a service called the Lifeline programme”. According to the FCC:”Since 1985, the Lifeline program has provided a discount on phone service for qualifying low-income consumers to ensure that all Americans have the opportunities and security that phone service brings, including being able to connect to jobs, family and emergency services”.

Sliide has been testing its service with two operators as part of this programme, providing things like Amazon, Walmart, Paypal and Google Play credits. As part of this inclusion programme they get 1GB of data. ARPU is much higher for Sliide.

Watch Corbyn Munnik, Sliide talking about how the business works:”

__________________________________________________________________________________

Digital Content Africa: Balancing Act’s web TV channel Smart Monkey TV has an e-letter called Digital Content Africa. On a fortnightly basis, it covers online film and TV, music, media, social media, publishing and services and applications. We have already produced 83 issues and these can be viewed on this  link:

It is essential reading for anyone trying to understand Africa’s digital transition. If you would like to subscribe, just send an email to info@balancingact-africa.com with Digital Content Africa in the title line. Look at a full list of past issues here:

Videos interviews to watch:

James Kabiru, Olive Tree Media on how SMS is a key medium for health and agricultural services

Gillian Ezra and Phil Moore, Deezer on how music streaming needs to change in Africa

Tosh Juma, Nairobi Design Institute on the setting up of a human-centred design course for companies

Justin Reilly on edtech start-up Mwabu's focus on providing support for teachers and learners

Ghana: Emmanuel Noah on start-up BenBen's roll-out of its Blockchain land registry

Steven Murray on Zomato, South Africa's leading restaurant finder app with 750,000 users

Grant Brooke, Twiga Foods on a Kenyan start-up revolutionizing food delivery

Warrick Percy, Capasso on the switch to digital music and being the African mechanical rights hub

Danny Day, QCF Design -on the success of Desktop Dungeons and the reboot of its mobile maths game

Julius Nyingmeh on how Vivabox wants data partnerships with African mobile co's to deliver VoD

Pierre van der Hoven, Tuluntulu on how African mobile content models are changing for the better

Domestly Co-Founders Berno Potgieter and Thatoyaone Marumo on being the Uber for cleaners in SA

Start-up founder Jessica Colaco, Brave Ventures on Big Data in Africa and need for data scientists

Shalini Moodley on creating DRC's leading entertainment web site and a music web TV channel

Mary Mwangi on creating an automated system for collecting cash from Kenya's matatus

Dumebi Anyasi, Optiweb on a Twitter service in Nigeria that uses voice

South African Gerard Slee on his new VR game A Little Fire and VR potential in Africa

Sara Hilliard Garrett on Vula Mobile's app that connects rural nurses to medical specialists

Olivier Laouchez on how Trace TV's digital offer will make 50% of its revenues in 3 years time

Martin Munyua on launching Ronga TV, a new VoD service for Kenya

Beating the jams - Stephane Eboko on Nairobi's largest crowdsourced traffic information start-up

Nate Anderson on Uber's successful roll-out in East Africa and UberEats in Johannesburg