Sliide’s Free Data App set to roll out in South Africa with expansion plans later
24 March 2017
Sliide’s uses content to acquire a mobile audience that it sells to advertisers. It then passes back some of the advertising revenues as free data and airtime for users. Russell Southwood spoke to its Sliide’s founder and CEO Corbyn Munnik about the forthcoming launch in South Africa and its wider expansion plans.
The Sliide app appears on the lock screen of the phone and offers users relevant content:” We’re still aggregating news from all the biggest local and largest international providers (in Nigeria) to cover things like the Premiership”.
Since I last spoke to Sliide in April 2016, it has expanded its number of subscribers:”Nigeria is going very well. We have 150,000 subscribers."
So have there been any improvements to the free data and airtime offer in Nigeria?:”The offer is still the same but we’ve added more ways to earn data and airtime in the app including downloading apps, watching video content (from an ad network) and surveys”.
In order to get it right from the regulatory perspective, it’s launching through partners who have signed with a local mobile operator. So will there be South Africa specific content?:”All of the content is South Africa-focused. There is a lot of South African content and some internationals in there. Some of the interests are different like Rugby rather than football. All of our offers will be country-specific”.
The next stage after the South Africa launch will be new launches in Kenya and Ghana and another launch in Nigeria.
“We also have on-going discussions with operators in Pakistan. In the USA there’s a service called the Lifeline programme”. According to the FCC:”Since 1985, the Lifeline program has provided a discount on phone service for qualifying low-income consumers to ensure that all Americans have the opportunities and security that phone service brings, including being able to connect to jobs, family and emergency services”.
Sliide has been testing its service with two operators as part of this programme, providing things like Amazon, Walmart, Paypal and Google Play credits. As part of this inclusion programme they get 1GB of data. ARPU is much higher for Sliide.
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