Airtel Kenya stops foreign scratch-card top-ups
13 April 2017
Airtel Kenya has discontinued the service that allowed customers to top up airtime using local scratch-cards whenever they travelled in Africa, reports Business Daily. It was terminated in March and customers are advised to use their mobile money accounts to recharge when travelling to countries within the One Airtel footprint. This is in line with the recent trend for telephone firms to encourage customers to buy airtime through mobile money platforms, to cut down the distribution expenses associated with scratch-cards.
Airtel operates in 20 markets in Africa and Asia and in some, the company runs the One Airtel service, which treats roaming customers as local subscribers. This means that an Airtel user from Kenya could travel to Nigeria, and be charged local rates. Statistics from the Communications Authority of Kenya (CA) show that Kenyans roaming abroad made 36.9 million minutes of calls in the quarter to December 2016, up from 32.13 minutes in the previous quarter.