Orange Liberia to keep popular programmes after rebranding
26 May 2017
Orange Liberia has given an assurance that the company will maintain popular programmes such as three days of free calls, after completing the acquisition of Cellcom, The Capitol Times reported. CEO Mamadou Coulibaly said that Orange had already started and would continue to make unprecedented investments in the Liberian telecommunications industry. It will innovate the market with top-of-the-line telecommunications and value-added services at prices affordable to everyone.
He said Orange will invest heavily in infrastructure roll-out to increase network penetration and improve the quality of service across the country. Orange completed the acquisition of Cellcom over a year ago as part of the Orange group’s strategy to reinforce its presence in West Africa. With the completion of the rebranding, Orange Liberia joins one of the world's most powerful brands and stands to benefit from being part of a large international group.
Orange will provide its marketing expertise and world-class technical capability to strengthen the operator's established network and enhance customer service. Coulibaly outlined that Orange would enhance the internet and mobile money quality and services.
With the arrival of Orange, Liberia will benefit from access to the Orange Group's submarine and international cable networks. Orange Liberia will benefit from two additional secure connection points in Abidjan and Paris that will multiply network capacity by four. Orange Money has been upgraded and will begin to offer a series of new features, which Coulibaly said will come onstream in the coming days and weeks.