Forgood launches cause-based online pop-up shop
7 July 2017
A new online cause-based pop-up platform, the Forgood Pop-Up Store, allows shoppers to directly support reputable causes when purchasing from its curated selection of handcrafted products. The platform has more than 1,300 different opportunities and 500 accredited social causes for people to choose from; the Smile Foundation, Dogtown SA, Jewels of Hope, Gay and Lesbian Network and Kainav Conservation Foundation are among them.
Products on offer range from clothing and toys to jewellery and art, and every sale generates income for a cause, helping to build long-term sustainability, create jobs, support skills development and empower communities.
This social impact project is the brainchild of Forgood, an online platform that connects ordinary people to reputable causes where they can choose to donate goods or offer their skilled services to a cause in need.
“With the pop-up store we wanted to create something unique that would allow customers to buy products with purpose in a way that was easy to do and would directly support causes on the ground,” says Katherine Robertson, head of e-commerce at Forgood. “The pop-up store is an extension of the work we do at Forgood - it aims to bring good ideas and great causes together in a way that creates awareness and promotes sustainability.”