Orange launches its brand in Sierra Leone

20 October 2017

Mergers, Acquisitions and Financial Results

Freetown, Sierra Leone, October 18, 2017/ -- Orange, one of the world’s leading telecommunications operators, announces today the official launch of its brand in Sierra Leone. As of today, Airtel Sierra Leone becomes Orange Sierra Leone. The acquisition of Airtel Sierra Leone was finalised in July 2016 (http://APO.af/Zqj3fa) by Orange, together with its Senegal-based partner Sonatel, allowing the Orange Group to reinforce its presence in West Africa.

Following the rebranding, Orange Sierra Leone will rank with one of the world’s most powerful brands1 and stands to benefit from being part of a large international group. As part of Orange, it will gain access to the Group’s expertise, technical know-how and an extensive product and service portfolio. With its considerable presence on the African continent, a strategic focus for the Group, Orange offers strong growth potential for its Sierra Leonean operation.

For Orange, every customer is unique. At the heart of Orange’s Essentials2020 strategic plan is the ambition of listening to every customer to better address their needs by giving an unmatched experience every day.

Source: Press Release