3FIFTEEN GOES LIVE WITH LEGIT
3fifteen - the Microsoft applications solutions division in the Dimension Data group - developed a funky Web site that effectively reflects the positioning of Legit - the latest brand in the Discount Divisions stable.
According to Jimi Lutz, Development Director at 3fifteen, the new Web site - www.legit.co.za - was set up on the platform 3fifteen had already developed for the Edgars site.
"Our brief was to develop a site as rapidly as possible to reflect the new brand's positioning as funky and affordable - the type of place teenagers and young adults would want to hang out. The site is initially designed and positioned to become the 'home' of growing a Legit community," he explains.