SAFARICOM IN CONTENT DEAL WITH BBC

Digital Content

   Kenyans connected to mobile phones through Safaricom can now get breaking news alerts from BBC World Service on their handsets. The two organizations jointly announced that they had signed a content deal last week. "Our association with BBC is a strategic initiative aimed at facilitating the most up to date news to our subscribers," said Michael Joseph, CEO, Safaricom. The content sharing deal will give their customers headline news services on the Safaricom's GET IT 411channel.

  The latest is the seventh value addition service that Safaricom is offering it nearly 2 million subscribers. Currently, the over 1 million subscribers check out their horoscope, traffic updates, sports, local news from the channel. In addition, Safaricom subscribers will access African football news on demand by sending an SMS message with "BBC". The GetiT411 is an SMS-based information service that provides Safaricom subscribers with information either on request or through subscription.

East African Standard