WEB-BASED TRADEMAP ZIMBABWE LAUNCHED

Digital Content

Information on international trade is the basis on which the Government and private sector can develop effective trade expansion strategies that are responsive to the dynamics of the global village. The Minister of Industry and International Trade, Dr Samuel Mumbengegwi, said this when he officially launched the interactive trademap last week.

"TradeMap Zimbabwe is a web-based service oriented to trade support institutions, chambers of commerce and private firms which allows users to identify market and product opportunities, as well as evaluate market access barriers," ZimTrade chairperson Mrs Florence Sigudu-Matambo explained.

"The trade and product maps will certainly strengthen ZimTrade's capacity to deliver its core mandate, namely the provision of insightful trade information to both the exporters and policy makers," Dr Mumbengegwi said. The minister said that success in exports now depends on identifying and understanding markets behaviour better.

"Only those companies that are able to access and manage market information effectively and are able to organise their companies quickly to meet the demands of a given market will be able to develop competitive strategies, and take full advantage of the abundant opportunities in international trade."

The new website 'TradeMap Zimbabwe’ was developed through a partnership involving the International Trade Centre (ITC), a United Nations agency, the Ministry of Industry and International Trade and ZimTrade.

The Herald