Kenya: MtV Base tunes in to FM radio in Kenya
Entertainment channel MTV Base and Kenya’s premiere radio station, Capital FM, have teamed up to re-define how young adults consume media by introducing MTV TRL Radio, a new radio property for the Kenyan young-adult market.
MTV TRL Radio, a weekly 2-hour radio show makes its debut on Capital FM on 3 August 2007. A unique mix of the hottest hip-hop and R&B tunes, MTV TRL Radio also combines the latest entertainment news with interviews from the biggest stars, leveraging MTV’s global access to A-list musicians and entertainers around the globe. Kenyan radio fans have already had a taste of what’s expected on the show, with regular 1-minute entertainment clips featured daily on Capital FM called MTV TRL All Access.
Sponsored by Coca-Cola and airing weekly on Capital FM, MTV TRL Radio will broadcast between 19:00pm -21:00 pm every Friday. The show will be hosted by fabulous Capital FM radio presenter Chao with additional clips and inserts from MTV base celebrity guests and presenters Sizwe Dhlomo and Fikile Moeti. The MTV TRL Radio concept will subsequently be rolled out to other markets in sub-Saharan Africa.