Nigeria: Hilton Invests US$120,000 in Film Industry

In a bid to increase local content and save foreign exchange in the Nigerian film industry, Hilton Communications Nigeria Limited, an indigenous film production outfit has invested N15million (US$120,000) in a state-of-the-art hi-tech studio in Abuja.

The studio which handles a wide variety of digital productions, including home movies, documentaries, musicals, drama, advertisement jingles and soundtracks, according to its owners, was a product of many years of research on the film and music industry in Nigeria.

Executive Director, Business Development, Hilton Digital Audio and Video Studios, Collete Ugbaja condemned the habit of Nigerian film makers and advertising firms who go abroad for productions which they could do locally at even cheaper rates. At the official opening of the facility in Gwarinpa, Federal Capital Territory, Ugbaja disclosed that the studio was meant to bridge the gap that has existed over the years and save Nigerians from the lure of patronizing sub-standard foreign firms and ending up with poor quality films and musicals. He expressed hope that the new facility will revolutionize and transform the Nigerian film industry beyond all imaginations.

He said that the quality of the home movies currently produced in the country will witness a leap over the next few months if only indigenous film directors could look inwards and appreciate the fact that perfect pictures and perfect sound were not the exclusive preserve of foreign production firms.

According to Ugbaja, a number of government agencies, banks and other private sector organisation have been the opportunity to benefit from the services of the studio, just as a crop of budding local musical artistes were already on their clientele. He assured that with the state-of-the-art equipment and a highly motivated workforce, Hilton Studios was set to change the face of audio and studio productions not only in Abuja but across the country. He announced a five month promotion programme, during which the company shall offer special discounts to clients, especially on jobs targeted at the forthcoming Abuja Carnivals.

(This Day (Lagos), 1 August 2007)

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