Through its website and newsletters, Balancing Act provides a unique platform where from your company can advertise its services and products.


Balancing Act produces three newsletters covering the telecoms, Internet and broadcast sectors in Africa. Free of charge and in html format, they are published in a consistent and regular way.

1) “News update” is the weekly English speaking newsletter covering the telecoms and Internet sectors in Africa.

2) “Dernières nouvelles” is the fortnightly French speaking newsletter covering the telecoms and Internet sectors in Africa.

3) “Broadcast, film and convergence” is the fortnightly English speaking newsletter covering the audiovisual sector in Africa.

With an advertising banner in the newsletters, readers are a click-through to your website where they can find essential information about your company and products. Our newsletters often get distributed to employees within large organisations, offering extra exposure.


Advertise on Balancing Act’s website and your company will be exposed to thousands of visitors who browse our website because of the valuable industry information they find there. It is a cost effective way to market your company, to expose your products and to reach new clients.

In 2013, the website attracted more than 440 000 visits and over 360 000 unique visitors.

If you want to advertise or find out more about our advertising opportunities, please contact

To download the advertising rates card (2014 rates remain the same as in 2013), please click here:

Balancing Act Rates Card and Media Pack - 2013-1.doc2.35 MB