Advertising

TARGET AFRICA's TELECOMS, IT and MEDIA COMMUNITIES

 

Through its website and newsletters uniquely focused on the whole of Africa, Balancing Act provides a unique platform where from your company can advertise its products, services and solutions.


1. SPONSORSHIP and ADVERTISING IN THE NEWSLETTERS

Balancing Act produces three "e-letters" covering the telecoms, Internet and broadcast sectors in Africa. Free of charge and in html format, they are published in a consistent and regular way and sent via email.

1) “News update” is the weekly English speaking newsletter covering the telecoms and Internet sectors across Africa.

2) “Dernières nouvelles” is the fortnightly French speaking newsletter covering the telecoms and Internet sectors across Africa.

3) “Broadcast, film and convergence” is the fortnightly English speaking newsletter covering the audiovisual sector in the whole of Africa.

With an advertising banner in the newsletters, readers are a click-through to your website where they can find essential information about your company and products. Our newsletters often get distributed to employees within large organisations, offering extra exposure.

 

Editorial calendar for “Broadcast, film and convergence ”

September 2014:

  • top story - South Africa: TMG launches VIDI VoD service, looking for extra quality AV content
  • Confidential

October 2014:

  • the future of the media in Africa (DTT, FTA and pay TV, VoD, Press, web)
  • Digital music in Africa - state of play

November 2014:

  • Special dossier: 'Discop Africa' - more African productions, new distribution platforms (VoD)
  • Special dossier: 'AfricaCast/AfricaCom' - Telecoms to fuel the AV content market

December 2014:

  • Film and TV in Africa: A year in review
  • TBA

January 2015

  • New Trends in 2015
  • TBA

__________________________________

2. ADVERTISING ON THE WEBSITE

In 2013, the balancingact-africa.com website attracted more than 440 000 visits and over 360 000 unique visitors from all over the World. Traffic in 2014 reached about the same level.

Advertise on Balancing Act’s website and your company will be exposed to thousands of visitors who browse our website daily because of the valuable industry information they find there (check our news' archive here). It is a cost-effective way to market your company, to convey fresh messages, to expose your solutions and to reach new clients.

 

The below map shows where visitors to the Balancing Act's website come from (in green):

__________________________________

3. WE SEND YOUR MAILSHOTS  

More and more business owners are choosing cost-effective ways to market their solutions to targeted audiences using e-mail. Permission-based email marketing provides some of the best return on investment for your marketing budget.

Balancing Act can offer to send clients’ mail shots if the content is in line with our editorial angle. Mail shots are HTML emails produced by clients which we check and send to our readers (with their permission).

 

__________________________________________________________________

If you want to advertise or find out more about our advertising and sponsorship opportunities, please contact us via email: marketing (at) balancingact-africa.com

To download the advertising rates card (2014 rates remain the same as in 2013), please click here:

AttachmentSize
Balancing Act Rates Card and Media Pack - 2013-1.doc2.35 MB