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African Broadcast and Film Markets (2nd edition - Feb. 2012)

African Broadcast and Film Markets 2nd Edition
Document type: 
Report
Availability: 
Available
Publication date: 
10th February 2012
Number of pages: 
533

Summary:

The second edition of this 533 page report was produced by Balancing Act in partnership with InterMedia, other audience research companies and broadcast players across Africa. It offers the single most detailed data source for the broadcast (TV and radio) and film sector across 55 territories of the African continent. The report is illustrated with 101 tables, 203 charts, 13 country profiles, 7 industry directories, 8 boxes and 3 maps.

It took 10 months and 2 analysts and several trips on the continent to produce this update published in February 2012.

Overview:

Free to Air analogue terrestrial broadcast and satellite still dominate the African TV market, but new technologies such as DTH, VoD, Mobile TV, cable-fibre, MMDS and IPTV, coupled with the imminent switch to digital TV means that this emerging broadcasting market will undergo great changes and increased competition in the years to come.

Balancing Act counted that in Africa, the number of TV channels has reached 1600+ and there are 596 Free-to-air terrestrial TV channels. With a total of more than 50 pay TV stations altogether, only five major pay TV players have emerged and gone over the 100,000 subscribers mark. The market leader - DStv MultiChoice - has gained more than 5 million paid subscribers in sub-Saharan Africa only. In January 2012, Balancing Act estimates the payTV market in Africa at 7.6 million subscribers. Paid IPTV bouquets only account for about 200,000 customers but could develop as broadband internet infrastructure and multi-play solutions get rolled out.

New mobile content platform can be used to develop personalised mobile, tablet and TV apps that could allow consumers to customise their TV experience. Recent indicators show that YouTube and social networks such as Facebook have already reached the top of the list among most visited websites across the continent despite the fact that broadband internet is not yet widely available.

Africa is a huge and compelling market for potential investors, three times the size of China, home to six out of the world's 10 fastest-growing economies, and home to a billion people, more than half of who have a mobile phone and 40% of who are living in urban areas. A large part of its young population is incredibly adept at figuring out new technologies and eager to use it.

The report has two parts: Part 1: Industry Trends / Part 2: Audience trends

Part 1: Industry Trends

The research includes Balancing Act's proprietary pay TV subscriber estimates by operator and by country, easy to update excel lists of FTA channels across 55 countries, the number of TV set/1000 inhabitants per country (TV penetration rate), details of nascent VoD and digital archive projects, sections on DTH, Mobile and IPTV broadcast innovations, the switch to digital TV by country, audience trends and the growing advertising market. Profiles of the main market leaders are assembled into themed directories.

A section on African TV programmes and film production reviews the main opportunities and issues of the market. A section dedicated to the 'new Nollywood' sector brings fresh insights into its current market development. Financial sources and major audiovisual events are also listed to help support African producers. Distribution channels and piracy issues' sections are included in the report.

Sections' summaries provide recommendations to help producers and TV-radio broadcasters differentiate themselves from the competition.

Company profile directories and tables include:

.Major Pay TV players’ profiles in Africa, January 2012.
.Major International television players’ profiles in Africa, January 2012.
.Main African Diaspora TV Channels’ profiles, January 2012.
.Audiovisual content distributors in Africa, January 2012.
.Major African VoD players’ profiles, January 2012. [26 players]
.International Broadcasting Organisations, January 2012. [20 players]

.Excel tables: free to air and pay TV players, DTT status by country and territory, International television networks, number of households. 

 

Part 2: Audience trends

Audience research data for Radio and TV have been aggregated into 13 country profiles. Countries selected include: Angola, Ghana, Kenya, Mozambique, Namibia, Nigeria, South Africa, South Sudan, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe with further insights on Sierra Leone.

Since 2001, InterMedia has directed a regular, comprehensive program of media surveys across Africa. Synovate, Saarf and Zarf/ RBI also contributed to some of the research. Each survey involves a large sample size, and is conducted through face-to-face interview, usually in the home of the respondent. The result is an unusually rich, single source for data on how Africans are interacting with traditional and emerging broadcasters and platforms, new technologies and modes of mass and inter-personal communication. In particular, it contains information on device ownership, mobile, internet and SMS that is not available in this form elsewhere.

Sources: Balancing Act is regularly involved in the African audiovisual market through custom consultancy and market research. Balancing Act provides a fortnight e-letter focused on this segment (see our news section on this site) which is read by about 5000 professionals and 300 000 website visitors each year.

Balancing Act's consultants regularly attend events related to the broadcast and film sector in Africa and are in touch with key market players.

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Table of Contents 

  

Introduction

Key Findings

Parts 1: Industry trends
 Part 2: Audience trends

Part 1: Industry Trends

1.1  TV market

1.1.1  Free-To-Air TV sector in Africa
1.1.2  Pay TV sector in Africa (Inc. analysis of current and future projections)
1.1.3  International television channels in Africa
1.1.4  African Diaspora Channels
1.1.5  TV Advertising in Africa – Pressure on margins
Box: Ghana Case Study – All that glitters is not gold
1.1.6  Changes in Audiences and Advertising in Broadcasting – Future fragmentation
1.1.7   Differentiation strategies for TV stations in Africa

1.2 Delivering broadcast content in Africa

1.2.1 Terrestrial broadcasting – The transition to digital
 Box: TV waste materials
1.2.2 DTH satellite – Potential for new business models
1.2.3 IPTV, Fibre-To-The-Home (FTTH), cable and web streaming
1.2.4 Mobile TV
 Box: Mobile TV standards
1.2.5 New delivery formats – HD and 3D
1.2.6 Delivering content – implications for broadcasters

1.3  Film market in Africa

1.3.1 Overall analysis of production levels, budgets and financing ecology
 Box: Changes ahead for Nollywood
Box: IndieGoGo – South African film-makers turning online to raise funds for their movies
1.3.2 Africa’s new cinemas – Will they create the missing box office revenues?
1.3.3 VOD Film Platforms related to Africa and digital archives
1.3.4 Strategies to build an African film industry

1.4 TV and film content distribution in Africa

1.4.1 Key distribution players and rights payments
1.4.2 Market events (52 events)
1.4.3 How pirate markets work across Africa
 Box: Canal+ and piracy

1.5 Radio market in Africa

1.5.1 Major issues for radio stations in Africa
 Box: Radio over the Internet
1.5.2 Differentiation – Three radio mini-case studies (Kenya, Ghana and Zambia)
1.5.3 The Radio Market in South Africa
1.5.4 Main international radio players in Africa


Part 2: Audience trends

2.1 African research data gathering

2.2 National audience research findings– Selected country profiles in Africa

2.2.1 Angola
2.2.2 Ghana
2.2.3 Kenya
2.2.4 Mozambique
2.2.5 Namibia
2.2.6 Nigeria
2.2.7 South Africa
2.2.8 South Sudan
2.2.9 Tanzania
2.2.10 Tunisia (completed)
2.2.11 Uganda
2.2.12 Zambia
2.2.13 Zimbabwe

2.3 Cross-country comparisons

Part 3: Profiles and Directory

3.1 List of directories
3.2 Main TV players profiles in Africa
3.3 Major international TV players present in Africa
3.4 Key African diaspora TV channels profiles
3.5 Major audio-visual content distributors profiles for Africa-related content
3.6 Main international radio players in Africa
3.7 Major VOD players for African content

List of charts, tables, maps, boxes and profiles’ directories

Table 1: African countries without private FTA channels- January 2012
Table 2: Top 12 countries in Africa with most Free To Air TV channels - in descending order - January 2012
Map 1: Number of Free-to-Air TV channels in Africa, January 2012.
Chart 1A: Africa - Number of Pay TV subscribers, January 2012.
Chart 1.B: North Africa: Number of Pay TV subscribers, January 2012
Table 3A: Africa - Number of Pay TV subscribers by region, January 2012.
Table 3B: Channel and price comparisons for Anglophone Pay TV bouquets
Table 4: Top Pay TV providers in Africa, January 2012.
Table 5: Bouquet price comparisons in key African territories, April 2010.
Table 6: Top 10 Pay TV countries in Sub-Saharan Africa, January 2012.
Chart 2: Reach of Top International News Channels, 2009.
Table 7: Potential audiences of international channels in Africa, January 2012.
Table 8: Major TV channels available to the African Diaspora in the USA and Europe, January 2012.
Table 9: Top 15 Advertising markets in Sub-Saharan Africa (2006, 2009 and 2010 in US$).
Chart 3: Kenya - Total Advertising Spend (2005-2009).
Table 10: Facebook users in selected African countries (August 2010-October 2011).
Table 11: Facebook in South Africa, April 2011.
Table 12: Selected social media site rankings for selected African countries, 2011.
Table 13: Weekly media reach in selected African countries, 2009.
Table 14: Selected African countries media spend breakdown, 2009.
Chart 4: Nigeria – Radio and TV spend growth, 2001-2009 (in N bn).
Table 15: Online Advertising spend in South Africa, 2003-2009 (in ZARm).
Table 16: Ghana – TV rate card spend vs Actual spend, 2010 (GHC).
Table 17: Ghana – TV spend broken down into spot advertising and sponsorship, 2011.
Table 18: Number of TVs per household in Kenya (as a %), 2009.
Table 19: Number of TVs per household in South Africa (as a %), 2009.
Table 20: Media consumption patterns in Nigeria (2007-2009).
Table 21: The growth of radio and TV stations in Senegal and Kenya, 2008-2010.
Table 22: Africa - Media fragmentation, comparisons, 2000 and 2013.
Chart 5: Limited competitive position for TV stations in Africa, 2012.
Chart 6: Competitive position for TV stations in Africa, 3-4 players, 2012.
Chart 7: Limited competitive position for TV stations in Africa – Over 5 players, 2012.
Chart 8: 1970s television schedule template.
Chart 9: Shifting the gears – a different kind of schedule.
Table 23: The Tangibles and Intangibles of Channel differentiation.
Chart 10: Schematic timetabling of digital TV transition.
Table 24: Africa’s Digital Transition – Summary state of play, Jan. 2012.
Box 1: TV waste materials in Africa, Jan. 2012.
Chart 11: the connected home.
Table 25: The IPTV market in Africa, Jan. 2012.
Table 26: Global IPTV market by region in Africa, 2011.
Table 27: Mobile TV deployments in Africa, September 2011.
Box 2: Mobile TV Standards.
Charts 12: Nigeria - Movie industry vs. other top sectors’ contribution to GDP, 2011.
Charts 13: Nigeria - Film industry vs. other export sectors in %, 2011.
Table 28: Revenue windows for Hollywood Film, 2010.
Box 3: Changes ahead for Nollywood? Jan. 2012.
Table 29: Nollywood movie revenues (US$).
Table 30: Sources of Funding for African Film-Makers, Jan. 2012.
Box 4: IndieGoGo - SA film makers turning on-line to raise funds for their movies.
Table 31: Audiovisual Content Distributors related to Africa, Jan. 2012.
Box 5: Example of audiovisual piracy in Africa - Canal+.
Table 32: Number of radio stations in selected African countries, Jan. 2012.
Box 6: Radio over the Internet in Africa, Jan. 2012.
Table 33: Media audience research organisation active in Africa.

2.2.1 Angola
Chart 14: Angola – Media habits (usually), 2006 and 2009
Chart 15: Angola – TV viewing frequency (2009)
Chart 16: Angola – reach of key TV stations (2010)
Chart 17: Access to the Internet by social category (2009)
Chart 18: Angola – percentage reach of key newspapers (2010)

2.2.2 Ghana
Table 34: Ghana TV Channels
Chart 19: Ghana – Top 10 ad brands on TV (2010)
Chart 20: Ghana – Top 10 ad brands on radio (2010)
Chart 21: Ghana – Types of TV access (2009)
Chart 22: Ghana – Top TV stations – Urban vs Rural (2009)
Chart 23: Ghana – Trustworthiness of the news on TV (2009)
Chart 24: Ghana: Top radio stations (2009)
Chart 25: Ghana: Top radio stations (2011)
Chart 26: Ghana – Trustworthiness of Radio station’s news (2009)
Chart 27: Ghana – Radio stations audiences by region (2009)
Table 35: Ghana – Profile of Internet users (2009)
Chart 28: Ghana – Internet activities (2009)
Chart 29: Ghana – Trustworthiness of Internet news (2009)
Table 36: Alexa – The Top 25 websites visited in Ghana, September 2011
Chart 30: Mobile phone use by demographic groups (2009)
Table 37: Ghana – Mobile phone use (2009)
Chart 31: Ghana – Reliability of electricity (2009)
Table 38: Ghana – Print ad spend, Top 10 brands (2009)
Chart 32: Ghana – Top newspapers (2009)

2.2.3 Kenya
Table 39: TV channels in Kenya, Free-to-air and Pay TV
Chart 33: TV in Kenya – popular TV channels by age (2009)
Chart 34: TV in Kenya – popular TV channels by Urban vs Rural (2009)
Chart 35: TV in Kenya – popular TV channels by region
Chart 36: Kenya – Trustworthiness of news provided by TV (2009)
Chart 37: Kenya – Weekly TV reach by station (2011)
Chart 38: Kenya – Trustworthiness of news provided by radio (2009)
Table 40: Kenya – Types of radio access (2009)
Chart 39: Kenya – Top radio stations, Urban vs Rural
Chart 40: Kenya – Top radio stations by age group (2009)
Chart 41: Kenya – Top radio stations (2009)
Chart 42: Radio in Kenya – Weekly reach (2011)
Chart 43: Radio in Kenya – Market share (2011)
Chart 44: Kenya – Internet penetration (2011)
Chart 45: Kenya – Demographic profile for Internet users (2011)
Chart 46: Kenya – Internet users’ activities (2011)
Chart 47: Kenya – Popular Internet social networks
Table 41: Kenya – Alexa – The Top 25 sites visited (September 2011)
Chart 48: Kenya – Media equipment ownership (2011)
Chart 49: Kenya – Types of TV access (2009)
Chart 50: Kenya – Electricity sources (2009)
Chart 51: Kenya – Newspaper read (2011)

2.2.4 Mozambique
Table 42: Mozambique – list of TV stations (October 2011)
Chart 52: Mozambique – Urban vs rural weekly media (2009)
Chart 53: Mozambique – Weekly TV reach (2011)
Chart 54: Mozambique – TV market share (2011)
Chart 55: Mozambique – Top national radio stations (2009)
Chart 56: Mozambique – Weekly radio reach (2011)
Chart 57: Mozambique – Radio market share (2011)
Chart 58: Mozambique – International radio broadcaster share (2009)
Chart 59: Mozambique – RDP listenership (2009)
Chart 60: Mozambique – RDP listenership by education and age (2009)
Tables 43 and 44: Mozambique – Radio Cidade and 99 FM listenership by education, gender and age (2009)
Tables 45 and 46: S-FM and Radio Miramar listenership by education, gender and age (2009)
Chart 61: Mozambique – Demographic profile of Internet users (2011)
Chart 62: Mozambique – Popularity of Internet sites (2011)
Chart 63: Mozambique – Internet penetration, Urban vs Rural (2011)
Chart 64: Mozambique – Daily newspaper awareness (2011)
Chart 66: Mozambique – Media equipment owned (2011)
Table 47: Mozambique – Mobile phone use by socio-economic status (2009)

2.3.5 Namibia
Chart 66: Namibia – Market segmentation (2010)
Table 48: Namibia – List of TV channels (October 2011)
Map 2: Namibia – One Africa TV Channel, broadcast map (2011
Chart 67: Namibia – Media consumption (2010)
Chart 68: Namibia – NBC media consumption by region (2010)
Chart 69: Namibia – Media consumption in Khomas region (2010)
Chart 70: Namibia – NBC media consumption by age and gender (2010)
Chart 71: Namibia – NBC media usage by language groups (2010)
Table 49: Namibia: Radio audience share by station (2010)
Table 50: Namibia – TV audience share by channel (2010)
Chart 72: Namibia – One Africa TV audience by age and LSMs (2010)

2.3.6 Nigeria
Map 3: Nigeria – Market overview, age, language and segments (2009)
Table 51: Nigeria – TV and radio media by region (2010)
Table 52: Nigeria – TV and radio media ownership (2010)
Chart 73: Nigeria – Overall media consumption patterns (2008-2009)
Chart 74: Nigeria – Ad spend trend 2007-2009 in Naira (NGN) (2009)
Chart 75: Nigeria - Ad spend trend 2007-2009 in Naira (NGN) by media (2009)
Charts 77 and 78: Nigeria – Top 10 Advertising product categories and brands (2009)
Chart 79: Nigeria – Radio ad expenditure (2010)
Charts and Table 80: Nigeria – Radio ad expenditure (2009)
Charts 81: Nigeria – Top 10 ad product categories and brands on radio (2010)
Table 53: FTA TV channels in Nigeria (October 2011)
Table 54: Nigeria – Main Pay TV stations (October 2011)
Chart and Table 83: Nigeria – TV ad expenditure (2009)
Charts 84 and 85: Nigeria – Top 10 ad product categories and brands (2009)
Chart 86: Nigeria – TV audiences by region, 2007-2009 (2010)
Chart 87: Nigeria – TV audiences by channel (2009)
Table 55: Nigeria – Top 10 TV stations by region (2010)
Table 56: Nigeria –Top 10 TV stations across all regions (2010)
Chart 88: Nigeria – Radio audience by region, 2007-9 (2010)
Table 57: Nigeria – Top 10 radio stations by region (2010)
Table 58: Nigeria – Top 10 radio stations across all regions (2010)
Chart 89: Nigeria – Internet audience by region 2007-9 (2010)
Table 59: Nigeria – Monthly phone subscriber data (August 2011)
Chart 90: Nigeria – Mobile browser market share (February 2010)
Chart 91: Nigeria – Top 10 most visited sites in Nigeria (2009)
Chart 92: Nigeria – Top most visited sites by sector (2009)
Table 60: Top 25 web sites visited in Nigeria (September 2011)
Chart 93: Nigeria – Smartphone penetration in Nigeria (January 2011)
Chart 94: Top 8 mobile OS in Nigeria (May 2010-May 2011)
Chart 95: Nigeria – Cinema audience by region, 2007-9 (September 2010)
Table 61: Nigeria – List of major print media (2011)
Charts and Tables 96: Nigerian ad expenditure, print (2009)
Charts and Tables 97: Nigerian ad expenditure on print, by product and brand (2009)

2.3.7 South Africa
Chart 98: South Africa – Population work status (2011)
Chart 99: South Africa – Population, education (2011)
Table 62: TV stations in South Africa (FTA and Pay TV) (September 2011)
Chart 100: South Africa – Radio listenership past 7 days, June 2010-June 2011 (2011)
Table 63: South Africa – Commercial radio listenership, August 2010-June 2011 (August 2011)
Table 64: South Africa – Top commercial radio stations in month June 2011
Chart 101: South Africa – Radio listenership in past 7 days (June 2011)
Table 65: South Africa – Community radio stations audience by region (August 2011)
Chart 102: South Africa – Means of access to radio (August 2011)
Chart 103: South Africa – Top 4 TV Channels audience past 7 days, gender, age (June 2011)
Chart 104: South Africa – Pay TV vs community TV channels audience past 7 days (June 2011)
Chart 105: South Africa – Community TV channels’ audience past 7 days
Chart 106: South Africa – Means of Access to television (June 2011)
Table 66: South Africa – National TV channels audience (August 2011)
Table 68: Pay TV subscribers by region in Africa
Table 69: South Africa – Internet audience and use, January 2004-December 2010 (January 2011)
Chart 107: South Africa – Internet use (June 2011)
Chart 108: South Africa – Top 10 Internet Activities (June 2011)
Table 70: Top 25 web sites visited in South Africa (September 2011)
Table 71: South Africa - Entertainment in the home, ownership and devices, June 2010 to June 2011
Chart 109: South Africa – Access to services in the household (electricity, water, home phone, hot water, toilet) (June 2011)
Chart 110: South Africa – Cellphone activities, Part 1 (June 2011)
Chart 111: South Africa – Cellphone activities, Part 2 (June 2011)
Chart 112: South Africa – Cellphone activities, Part 3 (June 2011)
Chart 113: South Africa – Computer use by location (June 2011)
Chart 114: Percentage who saw out of home advertising (June 2011)
Table 72: Cinema attendance, January 2004-December 2010
Chart 115: South Africa – Cinema attendance by LSM 9-10, June 2010-June 2011
Chart 116: South Africa – Interest in sports (June 2011)
Table 73: Newspaper and magazine audiences in South Africa, January 2009-December 2010.

2.3.8 South Sudan
Chart 117: South Sudan – Media use (2007)
Table 74: South Sudan – List of TV stations
Chart 118: South Sudan – Radio station audience share (2007)
Chart 119: South Sudan – TV viewing in three regions, USAID (2008)
Chart 120: South Sudan – Household media access in three regions (2008)

2.3.9 Tanzania
Chart and Table 121: Tanzania – Number of broadcast services licensed, 2000-2006 (October 2011)
Chart 122: Tanzania - Trustworthiness of news and information services (2010)
Table 75: Tanzania - Free-To-Air TV channels (October 2011)
Table 76: Tanzania – Pay TV stations (October 2011)
Chart 123: Tanzania – Radio services licences (2006)
Table 77: Tanzania – Radio services by licence type (2011)
Chart 124: Tanzania – Trust in SMS/cellphone news and information (2010)
Chart 125: Tanzania – Important sources of news by key media; radio, TV, friends/family, newspaper, SMS/cellphone and Internet (2010)
Chart 126 and 127: Tanzania – Media use by key media types and regions; radio, TV, friends/family, newspaper, SMS/cellphone and Internet (2010)
Table 78: Tanzania – Media outlet audiences by region (2010)
Chart 128: Tanzania – Top radio stations, national (2010)
Chart 129: Tanzania – Share of radio listening (2011)
Tables 79: Tanzania – Radio station audiences by age, gender, income and location (2010)
Chart 130: Tanzania – Weekly radio reach, national (2011)
Chart 131: Tanzania – Top TV channel reach (2011)
Chart 132: Tanzania – Weekly TV reach (2011)
Chart 133: Tanzania – TV channels share of viewing (2011)
Chart 134: Tanzania – Internet penetration, urban vs rural (2011)
Chart 135: Tanzania – Demographic profile of Internet users (2011)
Chart 136: Tanzania – Internet use (incl. using the Internet to listen to the radio) (2010)
Chart 137: Tanzania – Device access; radio, TV, PC, Internet, cellphone (2010)
Chart 138: Tanzania – Device access; cellphone, colour TV, Sat/Dush, PC, Internet (2011)
Chart 139: Tanzania – Device access, urban vs rural areas, radio, TV, PC, Internet, cellphone (2010)
Chart 140: Tanzania – Using cellphone to access radio and TV (2010)
Chart 141: Tanzania – Top newspapers mentioned (2010)
Chart 142: Tanzania – Newspaper awareness and readership (2011)
Chart 143: Tanzania – Obstacles to TV access (2010)
Chart 144: Tanzania – Access to electricity services (2010)
Chart 154: Tanzania – Households without electricity (2010)

2.3.10 Tunisia
Graphic 1: Orange Tunisie mobile TV bouquet (January 2012)
Box 7: VNet Pay TV – First Pay TV Platform in Tunisia to be launched in 2012
Table 80: Tunisia – TV Audience (May 2011)
Charts 146: Tunisia – TV station market share (2011)
Table 81: Tunisia – TV channel market share vs 3C Etudes (2011)
Chart 147: TV programmes market share (2011)
Table 82: Tunisia – TV market shares in three major cities, main TV stations (April 2011)
Chart 148: Tunisia – Average time spent watching TV channel (April 2011)
Chart 149: Tunisia – Market share by TV channel by city (April 2011)
Chart 150: Tunisia – Main TV programme audiences in Grand Tunis (April 2011)
Chart 151: Tunisia – Main TV programme audiences in Sousse (April 2011)
Chart 152: Tunisia – Main TV programme audiences in Sfax (April 2011)
Table 83: Tunisia – Radio audience (May 2011)
Chart 153: Tunisia – Radio market share by city (April 2011)
Chart 154: Tunisia – Radio market share by city as a pie chart (April 2011)
Table 84: Tunisia – Internet statistics (May 2011)
Table 85: Tunisia – Top 25 web sites visited (September 2011)
Chart 155: Tunisia – Most visited web sites (June 2011)
Table 86: Tunisia – Most visited web sites excluding media (June 2011)
Chart 156: Tunisia – Day after recall, company media campaign’s impact in three cities (April 2011)
Chart 157: Tunisia – Remembering companies’ media campaign impact in 3 cities (April 2011)
Chart 158: Tunisia – Advertising and sponsorship spend (local currency) (April 2011)
Chart 159: Tunisia – Advertising spend by TV channel (April 2011)
Table 87: Tunisia – Advertising performance by TV channel in detail (April 2011)
Chart 160: Tunisia – Advertising and sponsorship spend by TV channel in pie charts (April 2011)
Chart 161: Tunisia – Advertising and sponsorship spend by TV channel and sector (April 2011)
Table 88: Tunisia – Top 20 TV advertisers (April 2011)
Table 89: Tunisia – Advertising and sponsorship spend by radio station and sector (April 2011)
Chart 162: Tunisia – Advertising spend by radio station and by sector in bar chart (April 2011)

2.2.11 Uganda
Table 90: Uganda – TV channels (September 2011)
Chart 163: Uganda – Media use (2008)
Chart 164: Uganda – Urban vs rural radio use (2008)
Chart 165: Uganda – Radio listened to most (May 2009)
Chart 166: Uganda – Radio reach by channel (2011)
Chart 167: Uganda – Radio listening by location (2008)
Chart 168: Uganda – TV reach trends and audience by TV channel (2011)
Chart 169: Uganda – TV stations most watched (May 2009)
Chart 170: Uganda – TV stations with best programmes (May 2009)
Chart 171: Uganda – What makes you choose a TV station? (May 2009)
Chart 172: Uganda – Reach of TV channels, gender (May 2009)
Chart 173: Uganda – Time spent viewing TV (May 2009)
Chart 174: Uganda – Level of Internet use by region (2011)
Chart 175: Uganda – Most popular websites (2011)
Chart 176: Uganda – Time spent online, average web session (2008)
Chart 177: Uganda – Socio-demographics of Internet users
Chart 178: Uganda – Internet access by location (2008)
Table 90: Uganda Top 25 websites by traffic (September 2011)
Chart 179: Uganda – Media device ownership (2011)
Chart 180: Uganda – Household ownership, new media/ICT (2008)
Chart 181: Uganda – New media use (2008)
Chart 182: Uganda – Newspaper readership, past 7 days (2011)

2.2.12 Zambia
Chart 183: Zambia – Media use by income grouping (2010)
Table 92: Zambia - Media use by income grouping (Undated)
Chart 184: Zambia – Radio access by electricity sources across provinces (2010)
Chart 185: Zambia – Audience of top radio stations (2010)
Chart 186: Zambia – Audience of radio stations by province (2010)
Chart 187: Zambia – Audience of ZNBC by region (2010)
Chart 188: Zambia: - Audience of Radio 1 by demographics (2010)
Chart 189: Zambia – Audience of Radio 2 and Radio 4 by demographics (2010)
Chart 190: Zambia – Audience of radio stations by region (2010)
Chart 191: Zambia – Audience of top TV stations (2010)
Chart 192: Zambia – Audience of ZNBC TV station by demographics (2010)
Chart 193: Zambia – Audience of Muvi and Mobi TV stations by demographic (2010)
Chart 194: Zambia: Zambia – Audience of TV2 and BBC TV stations by demographic (2010)

 

2.2.13 Zimbabwe
Table 93: Zimbabwe – TV viewership in Q4, 2010.
Chart 195: Zimbabwe – TV viewership for ZBC, satellite, including Pay TV and DVD/VCD, 2010-2011
Chart 196: Zimbabwe –TV viewership by LSM, 2010-2011.
Chart 197: Zimbabwe – Satellite TV viewership by LSM, 2010-2011.
Chart 198: Zimbabwe – TV viewership by LSM for ZBC TV1, 2010-2011.
Chart 199: Zimbabwe – ZBC TV programmes, viewership by categories and age groups, 2010-2011.
Chart 200: Zimbabwe – TV viewership by satellite channel, 2010-2011.
Chart 201: Zimbabwe – Local radio listenership, 2010-2011.
Chart 202: Zimbabwe – Local radio stations’ (SFM, RZ and Power FM) listenership by age, gender and urban centres, 2010-2011.
Table 94: Zimbabwe – Media device ownership
Table 95: Zimbabwe – List of main press titles
Box 8: Sierra Leone – A very different media landscape
Chart 203: Sierra Leone, Media Use, 2008.

 

Separate excel tables:
Table: 96: Media audience surveys - data comparisons across 14 countries
Table 97: List of TV channels in Africa by country-FTA and pay TV, January 2012.
Table 98: Pay TV subscribers in Africa by country – January 2012.
Table 99: TV households in Africa, 2011.
Table 100: list of Pay TV channels in Africa by country January 2011 (more than 50 players via DTH, cable, MMDS and ADSL/IPTV).
Table 101: DTT in Africa status by country with key contacts (53 countries) – January 2012.

 

Company profile directories:

Directory 1: Major Pay TV players’ profiles in Africa, January 2012.
Directory 2: Major International television players’ profiles in Africa, January 2012.
Directory 3: Main African Diaspora TV Channels’ profiles, January 2012.
Directory 4: Audiovisual content distributors in Africa, January 2012.
Directory 5: Main international radio players in Africa, January 2012.
Directory 6: Major VoD players’ profiles, January 2012. [26 players]
Directory 7: International Broadcasting Organisations, January 2012. [20 players]

Excel tables: free to air and pay TV players by country and territory for:

Count Country
1 Algeria
2 Angola
3 Benin
4 Botswana
5 Burkina Faso
6 Burundi
7 Cameroon
8 Cape Verde
9 Central African Republic
10 Chad
11 Comoros
12 Congo DRC
13 Congo (Republic of)
14 Cote d'Ivoire
15 Djibouti
16 Egypt
17 Equatorial Guinea
18 Eritrea
19 Ethiopia
20 Gabon
21 Gambia
22 Ghana
23 Guinea
24 Guinea Conakry
25 Guinea-Bissau
26 Kenya
27 Lesotho
28 Liberia
29 Libya
30 Madagascar
31 Malawi
32 Mali
33 Mauritania
34 Mauritius
35 Morocco
36 Mozambique
37 Namibia
38 Niger
39 Nigeria
40 Rwanda
41 São Tomé and Príncipe
42 Senegal
43 Seychelles/Reunion and Mayotte 
44 Sierra Leone
45 Somalia
46 South Africa
47 Sudan
48 Swaziland
49 South Sudan
50 Tanzania
51 Togo
52 Tunisia
53 Uganda
54 Zambia
55 Zimbabwe

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Why buy this report?

The report will save research time and money and is essential reading for anyone involved, or planning to engage in the African audiovisual sector. Executives trying to identify who the existing audiovisual players are in Africa will find the answer in this piece of research. The report is part of standard market intelligence for audiovisual professionals and for broadcasters in the region. It highlights new opportunities and countries ready for investment.

 
Who should buy this report?

Past, buyers and readers of this report include: Large TV stations, telecoms service providers, satellite operators, TV equipment vendors, large global content distributors, international organisations, content aggregators, consultants, industry experts, financial analyst houses/banks/investors, conference organisers and ICT-broadcast regulators/ministries.
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Customer testimonials

"A bible for anyone involved in the African audiovisual and broadcast field." A large VoD provider.

"Very good report to cross-check our internal data consistency on Africa". A broadcast TV player.

 

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Tags: broadcast (TV and radio) and film sector on the African continent, television, Free-To-Air TV sector, Pay TV, International television channels, African Diaspora TV Channels, Advertising, broadcasting, Social media, DTT – The transition to digital, DTH satellite, FTTH, Cable and IPTV, Mobile TV, HD and 3D, Film market in _______________________________________________

 

Format:

Electronic PDF files (or Word and excel upon request). No paper copies.

Fees:

1 user licence: GBP 3000.00

Corporate-wide - unlimited users' licence: GBP 4000.00

The report can be split into several parts for those who only need specific segment data. Custom research looking at deeper research and analysis can also be commissioned.

If you need an invoice and if you pay by bank transfer, please email your order request to: marketing(@)balancingact-africa.com

 

Total research cost for Balancing Act: USD 180 000.

Detailed contents list: 

Please register to view the detailed contents list

Price: £3000.00

Please note that you will be able to choose the currency you want to pay in when you reach the payment stage. The total amount of your order will be automatically recalculated in the currency that you have selected.