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DTT: Analogue to digital migration in Africa - Strategic choices and current developments (Full report - Jan. 2014)

Document type: 
Report
Availability: 
Available
Publication date: 
1st August 2013
Number of pages: 
160 pages + separate excel tables

Electronic copy only.

This report seizes a new, growing TV content distribution channel across the African continent.

Report's Key data:

Number of DTT (Digital Terrestrial TV) connected households in Africa by country

 Number of African TV channels by country

  • Number of TV households in Africa by country
  • Number of African DTT bouquets which need to be created
  • List of key players in the African DTT sector by country - directory
  • DTT's impact on audiences and advertising revenues
  • DTT's impact on the telecoms' sector - digital dividend
  • 13 benefits of launching DTT - 11 challenges
  • Governments' options to launching DTT before ending the transition period on 17 June 2015 or 2020 deadlines (depending on frequency bands- UHF-VHF/countries)
  • DTT state of play by country in Africa
  • GOtv-StarTime data by country - subscriber numbers
  • Internet users penetration by country
  • List of TV channels in Africa by country-FTA and pay TV -2013 update
  • List of African Diaspora TV channels

Read this report and cut costs/time while trying to:

  • understand the DTT ecosystem in Africa
  • understand basic DTT regulatory frameworks, ITU deadlines
  • find contacts in charge of DTT across Africa, set up partnerships
  • build popular DTT bouquets with relevant channels to Africa
  • evaluate the number of DTT households by country
  • reduce governments and broadcasters' DTT switch budgets
  • identify economies of scale and best practices over the migration
  • convince potential DTT partners
  • avoid strategic investment mistakes
  • launch a popular DTT service

 

Executive summary

 

The slow pace of the digital migration in Africa can be seen as a dark cloud hanging over the African TV market. The arrival of digital terrestrial television (DTT) will revolutionise the African audiovisual and telecoms landscape - when it finally happens - but it will also require major investments.

DTT can change the balance of power between the "legacy" channels. This report puts into perspective the current upheavals and untangles the real challenges of the years to come.

Consultancy and research house 'Balancing Act' has focused on tracking the digital transition in African broadcasting since 2007 and looked well into the matter, watching DTT's impact in other regions like Europe. The company released this second report's edition on the topic in August 2013 with country updates up to December 2013.

This 160 pages' report (+ Excel tables and PPT summary presentation) highlights the fundamentals and true value of DTT, issues raised over the transition (e.g. disruptive technologies), major opportunities and the potential options key stakeholders have to decide on. It was produced as a 'must read' for anyone involved in the digital transition in Africa.

Balancing Act found out that as of Jan. 2014, only 10 countries in Africa have officially launched national DTT and close 2.5 million homes (2.5% the total number of TV households in Africa, and growing) now have access to DTT bouquets either on a pay or free-basis according to various sources, including recent claims made by TNT Africa, StarTime and GOtv executives. At this precise date (Jan. 2014) only 2 countries completed ASO (analogue switch off): Tanzania (partly) and Mauritius. Namibia has started rolling out DTT since October 2013.

In theory and certainly from 2015 (or from 2020 max. depending on countries- see footnote), Africa's 100 million TV households will be able to access many more free digital TV channels in better quality.

This represents lots of sales of DTT set-top boxes and digitally enabled televisions. But the difference between 2.5 million and 100 million DTT households is a very wide gap to close. The switch represents massive investments in digital networks and training across the vast African territories. More than 500 African TV channels will need to convert their operation to digital technology and some have already started.

The report shows how the public DTT process is composing with StarTimes (from China) and Multichoice (from South Africa) moves.

There is a detailed analysis on how far each country has progressed with their DTT rollout so far - from setting up a DTT committee, regulations, a signal carrier, DTT trials, DTT bouquets, the DTT network to finally launching national DTT.

Key stakeholders like African governments, DTT receivers' manufacturers and TV broadcasters need to understand the full process in order to optimise their strategy and catch the DTT train at the right time. But this requires several complex stages over a very long period. Developing clear and detailed guidelines and roadmaps to facilitate the transition from analogue to digital currently is a hot priority not only for all African governments but also for local TV broadcasters.

Who will pay the huge bill to upgrade to DTT? Will it be the Government? National or foreign investors? TV broadcasters? TV advertisers? Telecoms operators? Or in the long run, will it be public that pick up the tab for the transition? For African governments, the objective is to make DTT widely adopted at home while securing public finances and expand the benefits of mobile telecoms' usage. Will they all be successful?

The report provides readers with easy to use tables and charts illustrating the current DTT state-of-play by country in Africa together with key African market data points: population, households, TV households, pay TV subscribers, list of channels, the number of internet users by country - all across 56 African territories.

The reports gives a directory of DTT contacts and maps out the key Pay TV providers in Africa by number of subscribers. It is packed with 43 sets of tables, 11 charts, 8 graphs, and 3 maps. Data contained in this report come from face to face and phone interviews with local players, conferences with industry experts, guidelines, press articles and analysis from official sources.

 

Report's overview:

Chapter 1 describes the current African TV landscape: it provides the main drivers to DTT, market sizing and lists the main TV players by country (FTA and payTV networks).

Chapter 2 describes DTT implementation on the African continent: it develops the fundamentals of DTT; 7 main benefits of DTT and 6 optional benefits. It lists 11 challenges to take into account and describes the main drivers of the transition from the consumers, broadcasters and governments’ points of views.

The next sections looks at the current developments taking place in Africa, describes the 2 main African DTT service contenders and their market share, and lists the current number of DTT households by country. It also explains the impact the transition will have on the advertising sector.

It then gives a realistic outlook as to what the next 7 years will look like on the continent as digital migration gets rolled out.

The chapter then provides 24 detailed African country profiles, outlining what local governments and broadcasters have done so far towards implementing DTT.

Chapter 3 offers a strategy for TV broadcasters to get ahead of the digital transition’s race. The chapter evaluates the risks for broadcasters and highlight 8 potential sources of funding. It reviews investments required and best practices in hardware, software and content.

More channels means more competition: DTT will affect TV broadcasters’ potential revenues while at the same time, audiences are also attracted by local content accessible via Broadband internet, digital games and a mix of satellite free-to-air and pay TV bouquets. Which TV broadcasters will win greater market share and which ones will appear on the new DTT bouquets? The pressure is on TV broadcasters who need to buy DTT licences and at the same time invest in digital training, the right coverage and Internet strategy to maintain their market share. 

Chapter 4 highlights the DTT stages and options: nine key areas which both broadcasters and Government need to understand for a successful digital transition. It exposes 3 major choices governments need to make and describes 18 key steps to be implemented for DTT to really happen. It offers a roadmap, an ASO plan, DTT guidelines and areas to be assessed to produce a comprehensive national audit.

The ‘financing the transition’ section goes through 9 types of national expenses to take into account over the transition and recommends 12 potential sources of revenues to finance the digital process.

The next section will appeal to governments trying to save public expenditure as it suggests 6 cutting cost options. The last sections of this chapter provide guidance on regulation and policy aspects, technology, external advice and communication choices.

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Introduction

Digital Terrestrial Television (DTT) is one way to ensure that all of the African population have access to a variety of television and radio services, and move towards the modern information society. It is fundamental for reducing the digital divide.

To quote the ITU, "making radio and television services widely available is important for enhancing national identity, providing an outlet for domestic media content and informing the public about important news and information. The latter element is critical in times of emergencies. Broadcasting can also serve important educational purposes by transmitting courses and other instructional material. Radio and television programmes are a principal source of news and information for illiterate segments of the population. They complement the printed media and are particularly important in countries where few people use the Internet, or where local online content and content in local languages are limited."..."Broadcasting is arguably better placed than newer media to fulfill these roles, in view of the wider dissemination of broadcast devices in developing countries compared to Internet access...Although the Africa region was a signatory at the RRC-06, it has the lowest analogue household television penetration rates in the world and some African countries are concerned about a lack of government action for meeting the deadline."

At the 2006 ITU Regional Radiocommunication Conference (RRC-06), European, African and Middle Eastern nations agreed to phase in digital broadcasting. They signed a treaty agreement calling for a nine-year phase-in of digital broadcasting, beginning 17 June, 2006 with analogue broadcasts to cease in 2015 or 2020.

"(ITU) Regional Agreement (GE06) - article 12.6 - The Transition period shall end on 17 June 2015 at 0001 hours UTC. However, for the countries listed in footnote below, for the band 174-230 MHz8, the Transition period shall end on 17 June 2020 at 0001 hours UTC."

The date was set to coincide with the target year for achieving the Millennium Development Goals.  

By 2015, the ITU expects that the household television penetration in Africa would reach around 40 per cent, which gives a sense of the investments required in communication, surveys, hardware, software, content and more required to make the transition effective across the continent.

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Table of Contents:

Introduction

1. The new African TV landscape

1.1 TV market sizing - TV households

1.2 Players in the FTA and Pay TV spaces


2. The DTT transition in Africa

2.1 Benefits

2.2 Challenges 

2.3 DTT market drivers in Africa

2.3.1 Consumers’ needs

2.3.2 Broadcasters’ needs

2.3.3 Governments’ needs

2.4 DTT - current developments in Africa

2.4.1 Realistic outlook

2.4.2 DTT broadcasters

. GOtv DTT service

. StarTimes DTT service

. Other contenders

2.4.3 DTT deployments in Africa

2.4.4 DTT impact on advertising and media audience survey

2.4.5 Tomorrow

2.4.6 Developments by country - Country profiles

1. Algeria

2. Angola

3. Botswana

4. Burundi

5. DRC

6. Ethiopia

7. Gabon

8. Ghana

9. Kenya

10. Liberia

11. Malawi

12. Mali

13. Mauritius

14. Morocco

15. Namibia

16. Nigeria

17. Rwanda

18. Senegal

19. Sierra Leone

20. South Africa

21. Tanzania

22. Tunisia

23. Uganda

24. Zambia


3. The broadcasters’ case

3.1 Evaluating the risks

3.2 Funding the transition

3.3 Hardware and software

3.4 Content


4. The DTT process: strategic choices and impact

Nine key areas which both broadcasters and governments need to understand:

4.1 First step: commission, audit and guidelines

4.2 Financing the transition

4.3 Regulation and policy

4.5 Technology

4.6 Territory: bridging the digital divide

4.7 Content

4.8 External advice and partnerships

4.9 Communication

Conclusion

Sources

Glossary 

Authors

Consultancy services

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Charts, tables and maps - as part of the main report:

Table and Chart 1 - Population, the African continent, in millions.

Table 2 - African market data: population, households, TV households, pays TV, internet users in million - May 2013. 

Table 3 - No. of TV households, sub-Saharan Africa - Top 10 countries, May 2013. 

Table 4 - No. of TV households, North Africa - Top 5 countries, May 2013. 

Box 1 - DTT in France.

Table 5 - Top 10 Pay TV providers in Africa by number of subscribers, Jan. 2012. 

Chart 2 - Naspers’ Financial results 2012.

Table 6 - DTT’s main benefits. 

Table 7 - DTT’s main challenges. 

Chart 3 - Top 10 Pay TV countries in Sub-Saharan Africa by subscriber. (Jan. 2012)

Chart 4 - Projected broadband internet use in Sub-Saharan Africa as a % of the population (2005-2060).

Table 8 - Number of DTT Households in Africa by country - June 2013.

Table 9 - GOtv vs. StarTimes presence in Africa by country, May 2013. 

Graph 1 - StarTimes physical products advertised on its website, May 2013.

Graph 2 - StarTimes Nigeria’s bouquets advertised on its website, May 2013

Map 1 - GOtv country reach in Africa, July 2013. 

Graph 3 - EPG screenshot of GOtv in Africa.

Graph 4 - GOtv offers in Nigeria advertised on its website, May 2013.

Map 2 - World map digital television transition in 2010. 

Table 10 - Summary: DTT deployment in Africa by stage and by country, June 2013. 

Table 11 - DTT deployment in Africa by stage and by country, June 2013. 

Table 12 - Angola: The TV market structure, Apr. 2012. 

Table 13 - Angola: Overview of satellite Pay TV services, basic packages, Apr. 2012. 

Table 14 - Angola: TV broadcasting regulatory framework. 

Table 15 - Angola: DSO objectives.

Table 16 - Angola: required multiplexes for public and private broadcasters. 

Table 17 - The Ethiopian TV market structure.

Table 18 - Ethiopia: Current national and regional services, band and the numbers of sites.

Table 19 - Ethiopia: DTTB services and number of sites (short term). 

Graph 5 - Gabon: ‘TNT Africa’ DTT promotional offer, May 2013.

Graph 6 - Gabon: ‘TNT Africa’ DTT bouquets, channels and prices, May 2013.

Chart 5 - Ghana: Distribution of TV types in operation, June 2011.

Graph 7 - Ghana: Official DTT receiver’s certification logo, 2013. 

Charts 6 - Ghana: Imports (number and value) of TV sets, 2007 to 2010.

Table 20 - DTT: major risks for broadcasters.

Table 21 -  DTT: Potential sources of revenues for broadcasters.

Table 22 - Broadcasters: technical impact of DTT.

Table 23- Content: List of inexpensive TV programme options. 

Table 24 - Key government’s choices over the digital transition. 

Table 25 - DTT: key implementation stages.

Table 26 - An example ASO planning (top level).

Chart 7 - Digital transition roadmap, Functional Framework. 

Chart 8 - DTT guidelines. 

Table 27 - National Audit - key areas to consider.

Table 28 - National expenses as part of the digital migration.

Table 29 - Potential sources of revenues as part of the digital migration.

Table 30 - DTT: cost cutting options.

Table 31 - Communication: Selection of South African laws, regulations, bills and policies reviewed between 1999 and 2010. 

Chart 9 - The Digital Broadcasting Value Chain. 

Table 32 - DTT standards recognized by the ITU.

Table 33 - Comparison of technical features of DTMB and DVB-T2. 

Table 34 - DVB-T2 reception options.

Box 2 - DTT: Potential Interference from LTE.

Chart 10 - The digital media ecosystem. 

Chart 11 - DTT: Diagram of the broadcasting chain. 

Table 35 - Snapshot of Growth of Facebook Users, key African countries (2010-2012).

Map 3 - The true size of Africa, 2012.

Picture 1 - Deploying DTT across the wide and difficult geography of Africa.

Graph 8 - Advert designed for ‘TNT Africa’ DTT offer available in Gabon, May 2013.

Table 36 - Main content types for DTT channels. 

Table 37 - Major International television players present in Africa.

Table 38 - DTT: Main communication campaigns to implement.

Table 39 - DTT: Public communication campaigns by target groups. 

. Separate excel spreadsheets - main tables:

Tables 40 - DTT in Africa status by country - June 2013

. Summary: status by country

. DTT status by country (detailed)

. GOtv-StarTime location by country

. DTT Contact directory (72 contacts)

Tables 41 - TV households in Africa - by country - May 2013

. Population, households, TV households, TV household rates in %, Internet users.

Tables 42 - List of TV channels in Africa by country-FTA and pay TV -2013 update

 . List of TV channels (FTA and Pay TV networks) by country - details

. IPTV players in Africa

. List of Pay TV networks by country

. List of main International TV channels present in Africa

. List of African Diaspora TV channels

Tables 43 - Pay TV subscribers in Africa by country - updated 2013

. Full list by country with number of subscribers

. List of the main Pay TV players

. Top 10 Pay TV players in Africa

. IPTV subscribers by country

. List of Diaspora channels

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Format: Electronic - PDF (or Word upon request), PPT and excel files. No paper copies.


Price: corporate - multi-users' licence only - GBP 1850 + VAT. (Special rates apply to 2013/2014 Balancing Act clients, small production houses, SMEs and start-ups, clients who purchase several reports: send us an email or call us to apply).

Total research cost for Balancing Act: USD 150 000.

The report can be split into several parts for those who only need specific segment data. Custom research looking at deeper research and analysis can also be commissioned.

If you need an invoice and if you pay by bank transfer, please contact us.

Published by: Balancing Act, 54 Walnut Tree Walk, London SE11 6DN, UK.

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Why buy this report?

The report will save research time, investment mistakes, travels and money and is essential reading for anyone involved, or planning to engage in the African audiovisual sector. Executives trying to identify who the existing DTT players, challenges and solutions are in Africa will find the answer in this piece of research. The report is part of standard market intelligence for audiovisual professionals in the region. It highlights new opportunities and countries ready for investment.


Who should buy this report?

African governments, DTT equipment manufacturers and distributors, broadcasters, satellite carriers, national committees dedicated to the digital migration, DTT signal carrier, communication regulators, consultancy companies, lawyers, telecoms service providers, international organisations, content aggregators, financial analyst houses/banks/investors and conference organisers.

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Sample: Organisations and brands mentioned in this report:

(excludes the full list of TV channels by country)

3A TeleSud

3g4g-training

ADB - Advanced Digital Broadcast

ADETEF - la coopération économique et financière

Afdb - The African Development Bank 

Africa 24 TV 

Africa 7

Africa Magic channels (DStv)

Africable 

Africafilms.tv

Al Arabiya TV

Al Jazeera TV

Alexa 

AMI - africanmediainitiative.org

Amino Communications

Amstrad

ANATEL 

ANFR - the National Frequencies Agency

APPTA - Association Privée des Producteurs et Télévisions d’Afrique

ARCEP - Autorité de régulation des communications électroniques et des postes

ARRIS and Motorola Home

Buni Media

Buni TV

Canal+

CANAL+ OVERSEAS - CANAL+ OVERSEAS PRODUCTIONS , Canalsat, CANAL+ AFRIQUE

CFI - Canal France International

Cirtef - Le Conseil International des Radios-Télévisions d’Expression Française

Cisco Systems, Inc-DVN (Holdings) Limited

CNBC Africa TV 

CNN Africa

Commerce, Industry and Technology Bureau (UK)

ICTA - The Communication Technologies Authority of Mauritius 

Conax

Coship

CSA - Conseil Superieur de l'Audiovisuel

DWTV - Deutsche Welle TV 

DGCIS - La Direction Générale de la Compétitivité, de l’Industrie et des Services 

Digital TV (Gabon)

Digital TV Labs

Direct 8

DStv MultiChoice (Naspers)

e.tv

Echostar

Emmanuel TV

Euronews TV

Eutelsat

Facebook 

France24 

FTN - France Télé Numérique

GBC

General Satellite Group

Google

Gospell Digital Technology Co., Ltd

GOtv (Naspers)

GTV 

Huawei

Huawei Device Co., Ltd.

Humax Digital

Icasa - The Independent Communications Authority of South Africa

INA - Institut National de l’Audiovisuel

Intelsat

IPSOS Africa

IRoking

IRoko Partners

Islam channel

ITU- the International Telecommunication Union (linked to the United Nations)

Jeune Afrique

UEMOA - Union économique et monétaire ouest-africaine 

LG

Mnet (Naspers)

MNT 

My TV

Nagra, the digital TV division of the Kudelski Group

Namec, the National Association of Manufacturers in Electronics Components

NDS (part of Cisco)

NEPAD/ICT

Netflix 

NetGear

Netgem

NFVF

NGB - Next Generation Broadcasting

Nielsen SA

Nollywood TV (via Canalsat)

NTA

OTA - Office of the Telecommunications Authority

OIF - Direction de la Francophonie numérique at l'Organisation Internationale de la Francophonie

Orange

OSN -  Orbit Showtime Network

Pace plc.

PAMRO

Parliamentary Communication Services  - The Portfolio Committee on Communications

RAPAF - Le Réseau de l’audiovisuel public d’Afrique francophone

Refram - Le Réseau francophone des régulateurs des médias

RFJ-TIC - Le Réseau francophone des juristes spécialisés des TICs 

RT Russia Today 

Saarf

SABC 

Sagemcom

Samsung Electronics

Sentech

SES

SFN - Solidarité Francophone pour le numérique

Shenzhen Jiuzhou Electric Co., Ltd./Digital Telemedia Co., Ltd. (short for DTM)

Skyworth Digital Technology Co. Ltd

SNRT

Star Software Technology

StarTimes

Swazi TV 

Technicolor

Teleconsult

The Africa Channel 

The ABN - The African Broadcast Network

The ATU - the African Telecommunications Union

The BBC World News TV 

The BBC - The British Broadcasting Corporation

DVB - The Digital Video Broadcasting Project 

EAC - The East African Community 

The EU -  The European Union

The GSMA - The GSM Association

NBC - The Namibian Broadcasting Corporation 

NRT - the National Roadmap Team (Angola)

SADC - The Southern African Development Community

The UN - The United Nations

The World Bank

Thomson Video Networks

TNT Africa (Gabon)

TopTV

TV5Monde Afrique

UAT - The African Telecommunications Union

UEMOA - L'Union économique et monétaire ouest-africaine

Vodacom Group Limited

VoxAfrica TV

Wananchi Group

WOOJEON & HANDAN CO., LTD

World Bank

YouTube

ZIFF - Zanzibar International Film Festival 

Zap TV

Zee TV Africa

Zon TV

ZTE Corporation

Zuku TV 

 

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Customer testimonials

 

"A very rich overview of the African broadcast market with fresh updates on DTT developments." A large broadcaster in Africa.

 

"A detailed country by country report on DTT deployment across Africa". An international lawyer.

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Overview in French:

TV en Afrique : La migration vers le numérique

L'arrivée de la télévision numérique terrestre (TNT) va révolutionner les secteurs de l’audiovisuel et des télécoms en Afrique et va requérir des investissements majeurs.

Le segment de la TNT en Afrique a un fort potentiel avec une croissance rapide attendue d'ici 2020.

Le cabinet d’analystes ‘Balancing Act’ a suivi les mouvements de la transition vers le numérique dans l'audiovisuel Africain depuis 2007 et a publié ce deuxième rapport sur le sujet en Août 2013. Le rapport de 160 pages (+ tableaux Excel et présentation PPT) met en évidence les progrès atteints dans ce domaine en Afrique, les questions soulevées au cours de la transition, les principales opportunités et les options offertes aux principaux acteurs.

Balancing Act a découvert qu’en Août 2013, seuls 8 pays d'Afrique ont lancé la TNT et près de 2,5 millions de foyers ont désormais accès à la TNT – selon les chiffres récents publiés entre autres par MultiChoice et StarTimes.

En théorie et à partir de 2015, les 100 millions de foyers équipés de TV en Afrique seront en mesure d'accéder à de nombreuses chaînes de télévision numériques de meilleure qualité.

Ce chiffre représente autant de ventes de décodeurs TNT et de téléviseurs numérique. Mais la différence entre 2,5 millions et 100 millions est un très grand écart à combler. Cette transition vers le numérique représente des investissements massifs dans les réseaux numériques à travers les vastes territoires africains. Plus de 500 chaînes de télévision africaines devront convertir leur exploitation à la technologie numérique et acquérir du contenu dans ce format.

________

Données clef :

L'Afrique compte aujourd'hui plus de 100 millions de foyers équipés de récepteur TV, mais seulement 2,5 millions d'entre eux reçoivent des chaînes de la TNT (chiffre en croissance constante dans 6 pays).

Près de 100 millions de foyers africains et plus de 500 chaînes de télévision africaines ont besoin de se convertir à la technologie numérique.

La TNT en Afrique a connu quelques échecs

L'Afrique a besoin de 100 Millions de décodeurs TNT entre aujourd'hui et 2020.

Entre aujourd'hui et 2015 ou 2020 selon les pays – en théorie - 56 réseaux terrestres nationaux et pas moins de 56 bouquets TNT offrant des dizaines de chaînes locales et internationales devront être créés.

La TNT peut changer l'équilibre du pouvoir entre les chaînes " historiques " et les nouvelles chaînes de TV.  

La TNT va accélérer la fragmentation de l’audience, changer la distribution publicitaire.

Ce rapport fournit les principaux contacts en charge de la TNT dans chaque pays.

Il met en perspective les bouleversements que la TNT va engendrer et démêle les véritables défis des années à venir.

Plus de chaînes, plus de concurrence : la TNT aura une incidence sur les revenus potentiels des chaînes de télévision.

En parallèle, les téléspectateurs seront aussi attirés par le contenu accessible via l’internet haut débit, les jeux numériques et un mélange d’offres gratuites et payantes accessible par satellite.

Face à cette fragmentation de l’audience, quelles chaînes de télévision vont gagner les plus grandes parts de marché et quelles sont celles qui apparaîtront sur les nouveaux bouquets de la TNT ?

La pression repose sur ces chaînes de télévision qui ont besoin d'acheter des licences TNT et en même temps d’investir dans une stratégie de couverture géographique et Internet, de contenu numérique et de publicité afin de maintenir leur part de marché. De nombreuses licences de TV et de télécommunications seront en vente très bientôt.

Le rapport montre comment la migration vers la TNT va devoir composer avec les acteurs Startimes et Multichoice. Une analyse détaillée illustre les étapes franchies dans chaque pays pour permettre le déploiement TNT d’ici 2 à 6 ans.

Ce rapport de 160 pages fournit aux lecteurs les meilleures pratiques, des tableaux et des graphiques faciles à utiliser et illustrant l’état d'avancement de la TNT par pays en Afrique avec des points de données de marché : la population, les ménages, les ménages équipés de télévision, le nombre d’abonnés à la télévision payante, la liste des chaines par pays, le nombre d'internautes par pays - à travers 56 territoires africains.

Balancing Act fournit un annuaire de contacts. L'étude comprend 43 ensembles de tableaux, 11 graphiques, et 3 cartes. Les données contenues dans ce rapport proviennent d'entretiens face à face et par téléphone avec les acteurs locaux, de conférences avec des experts de l'industrie, des communiqués, des articles de presse et des analyses à partir de sources officielles.

Le chapitre 1 décrit le paysage actuel de la télévision africaine : il fournit le dimensionnement du marché, et dresse la liste des principaux acteurs de la télévision en Afrique.

Le chapitre 2 décrit la mise en œuvre TNT sur le continent africain : il développe les 7 principaux avantages de la TNT et 6 avantages facultatives. Il énumère 11 problèmes à prendre en compte et décrit les principaux moteurs de la transition du point de vue des consommateurs, des diffuseurs et des gouvernements. Les sections suivantes se penchent sur les développements actuels qui se déroulent en Afrique, décrit les 2 principaux prétendants aux services de la TNT Africains, et indique le nombre actuel de ménages TNT par pays. Il explique également l'impact que la transition aura sur le secteur de la publicité. Il donne enfin une vision réaliste de ce qui va se produire lors des 7 prochaines années. Le chapitre fournit ensuite 24 profils détaillés de pays africains, soulignant ce que les gouvernements locaux et les diffuseurs ont fait jusqu'ici pour mettre en œuvre la TNT.

Le chapitre 3 propose une stratégie pour les chaînes de télévision pour préparer la course vers le numérique. Le chapitre évalue les risques pour les radiodiffuseurs et met en évidence 8 sources potentielles de financement. Il passe en revue les investissements nécessaires et les meilleures pratiques en matière de matériel, de logiciels et de contenu.

Les principaux acteurs comme les gouvernements africains, les fabricants de récepteurs TNT et les chaînes de télévision ont besoin de comprendre l'ensemble du processus afin d'optimiser leur stratégie et de prendre le train de la TNT au bon moment. Mais cela nécessite plusieurs étapes complexes sur une très longue période. L'élaboration de directives et feuilles de route claires et détaillées pour faciliter la transition de l'analogique vers le numérique est actuellement une priorité non seulement pour tous les gouvernements africains, mais aussi pour les chaînes de télévision locales.


Qui va payer la facture de la TNT ? Serait-ce les gouvernements ? Les chaînes de télévision ? les annonceurs ? Ou à long terme, le public va-t-il devoir régler la note de la transition? Pour les gouvernements Africains, l'objectif est de faire en sorte que la TNT soit largement adoptée à la maison tout en sécurisant les finances publiques et étendre les avantages de l'utilisation de télécommunications mobiles.

Le chapitre 4 met en évidence neuf domaines clés où les deux diffuseurs et le gouvernement doivent se mettre d’accord pour optimiser la transition. Il expose 3 principaux choix gouvernementaux et décrit 18 étapes clés à mettre en œuvre pour lancer la TNT correctement. Il propose une feuille de route, un plan ‘ASO’, les lignes directrices et domaines à évaluer pour produire un audit national. La section « financement » passe en revue 9 types de dépenses nationales à prendre en compte au cours de la transition et recommande 12 sources potentielles de revenus pour financer le processus numérique.

La section suivante est dédiée aux gouvernements qui tentent de réduire les dépenses publiques car elle suggère 6 options de réduction des coûts. Les dernières sections de ce chapitre fournissent des conseils sur la réglementation et la politique, les aspects technologiques, les conseils externes et les choix de communication publique.

Lien : http://www.balancingact-africa.com/reports/broadcast/dtt-analogue-to-digi

Prix: entreprise - licence «multi-utilisateurs » uniquement - GBP 1850 + TVA .

Format: rapport en anglais uniquement.

Fichiers électronique - Excel, PDF (ou Word sur demande) et PPT. Pas de copies papier.

Contact: marketing(at)balancingact-africa.com

Rapport publié par Balancing Act , 54 Walnut Tree Walk , London SE11 6DN , Royaume-Uni.

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ITU DTT guidelines:

Footnote: List of the countries: Algeria (People’s Democratic Republic of), Burkina Faso, Cameroon (Republic of), Congo (Republic of the), Côte d’Ivoire (Republic of), Egypt (Arab Republic of), Gabonese Republic, Ghana, Guinea (Republic of), Iran (Islamic Republic of), Jordan (Hashemite Kingdom of), Mali (Republic of), Morocco (Kingdom of), Mauritania (Islamic Republic of), Nigeria (Federal Republic of), Syrian Arab Republic, Sudan (Republic of the), Chad (Republic of), Togolese Republic, Tunisia, Yemen (Republic of).

For the following administrations which were not present at RRC-06, namely Benin (Republic of), Central African Republic, Eritrea, Ethiopia (Federal Democratic Republic of), Guinea-Bissau (Republic of), Equatorial Guinea (Republic of), Liberia (Republic of), Madagascar (Republic of), Niger (Republic of the), Democratic Republic of the Congo, Sao Tome and Principe (Democratic Republic of), Sierra Leone and Somali Democratic Republic, the date of the end of the transition period in the VHF band (174-230 MHz) is 17 June 2020 at 0001 hours UTC, unless any of the aforementioned administrations communicates to the Bureau during the 90-day period from the end of RRC-06 that it selects 17 June 2015 at 0001 hours UTC.

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Tags: digital migration africa, DTT, transition numérique Afrique, TNT Afrique, Digital Broadcasting Switchover. 

Price: £1850.00

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