MTN’s social platform Ayoba has 10.5 million actives and is targeting 100 million by the end of 2025

25 November 2022

As African mobile operators seek to reinvent themselves for a digital future, one key area for competition will be social platform services. MTN picked up the challenge in 2019 when it launched Ayoba. Russell Southwood spoke to Burak Akinci, CEO, Ayoba about how he sees the future growth of the platform. I first covered MTN’s Ayoba platform in 2019 several months after its launch and it had 700,000 active users and 1 million downloads. Three years later it is claiming 10.5 million actives and Akinci says that he has a target of 100 million users by the end of 2025:…


Benin’s Ministry of Sport sets up outside broadcast company for national football league, concerts and political meetings

18 November 2022

In an unusual move, Benin’s Minister of Sport Oscar Homeky has (with the support of President Patrice Talon) set up a newly created state company to film and broadcast national football tournaments and other events. Russell Southwood spoke to Jean-Paul Douin, responsible for exports at Videlio about the contract that has launched the new company. The new state company ANECSMO has acquired an outside broadcast fleet that is probably unique in the West African region. The main OB unit (built on an 18 ton IVECO chassis) has an existing capacity for 10 HD cameras, all of which are 4K ready…


Sub-Saharan Africa's Broadcasting Landscape

Balancing Act is pleased to announce the publication of Sub-Saharan Africa’s Broadcasting Landscape and Nine Key Markets. The report is a joint publication with one of the continent’s leading providers of mobile-based research and insights GeoPoll.