Logistics aggregator Kobo360 to expand out of Nigeria to neighboring countries – B2B applications are driving digital transformation and bringing new telco and ISP business

20 September 2019

The digital transformation of the logistics business in Africa will be good business for telcos and ISPs. Multiple transactions through the new platforms will require cloud services and data centres. Changes like this bring new smartphone customers into the business. Truckers will need the app on their phone to get new business. Russell Southwood spoke to Ife Oyedele, CTO and Co-Founder, Kobo360 about its recent investment round and what it’s planning to do. Kobo360’s co-founders Obi Ozor (ex-Uber Nigeria) and Ife Oyedele did the their university education in Michigan together and the seed of the idea for the company was…

Kenya: Tifa Research pitches passive research as the next stage of understanding audience behavior – panel members no longer self-report or recall

11 September 2019

The increase in the use of smartphones is beginning to revolutionize African TV audience research. Kenya’s TIFA Research has been pioneering passive research as a way of improving how to understand Kenya’s TV audience. Russell Southwood spoke to Maggie Ireri, Founder and Director of TIFA Research and Kelvin Masika, its ICT and Innovations Manager about what it all means. Audience research is crucial for Africa’s broadcast industry as it is potentially a trusted way of showing to advertisers and brands who watches which channels. Few African countries are big enough economically to carry out this kind of research so the…

Sub-Saharan Africa's Broadcasting Landscape

Balancing Act is pleased to announce the publication of Sub-Saharan Africa’s Broadcasting Landscape and Nine Key Markets. The report is a joint publication with one of the continent’s leading providers of mobile-based research and insights GeoPoll.