TELECOMS

African UX user research study throws light on the continuing challenges for digital transformation

15 October 2021

A recent study from a Pan-African research and design agency throws some interesting light on how companies with digital products and services investigate their users. Russell Southwood spoke to Yann Le Beux, YUX co-founder and its UX Analytics Manager Elizabeth Akpan about what the study shows. UX (User experience) is the door through which users pass to make use of digital products and services. No matter how good the idea, badly designed interfaces and processes will lead to failure. UX in Africa has its own set of challenges including language and literacy levels; how well users understand their device’s capabilities;…

BROADCAST

France Médias Monde signs radio broadcast agreement with Canal+ - RFI offers programming in four African languages

8 October 2021

Broadcasting radio channels on TV does not get a lot of attention. But a recent deal with Canal+ has put this kind of broadcasting in the spotlight. The six million Canal+ subscribers in Africa will now have access to RFI programming in four different African languages. France Médias Monde (which includes RFI, France 24 and Monte Carlo Doualiya) has signed an agreement to extend its distribution with Canal+ in Africa and the Indian Ocean. This new agreement means that France 24 and RFI will continue their distribution in the CANAL+ bouquet, reaching its six million subscribers in sub-Saharan Africa. But…

REPORTS

Sub-Saharan Africa's Broadcasting Landscape

Balancing Act is pleased to announce the publication of Sub-Saharan Africa’s Broadcasting Landscape and Nine Key Markets. The report is a joint publication with one of the continent’s leading providers of mobile-based research and insights GeoPoll.