Advertising Rates 2019

We offer a tiered package of advertising which can be tailor made to suit your companies' requirements and budget.

Call us on +44 (0)207 582 5220 to find out more. We would be happy to discuss any specific advertising requirements you might have and look into a bespoke package.

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Advertising on Balancing Act's:
Target Africa's Telecoms, IT and Media Communities

Through its website and newsletters uniquely focused on the whole of Africa, Balancing Act provides a unique platform where from your company can advertise its products, services and solutions.

1. Sponsorship and Advertising in the Newsletters

With an advertising banner in Balancing Act's newsletters, readers are a click-through to your website where they can find essential information about your company and products. All ads include a link to your website or the webpage you want readers to point to. Our opt-in only newsletters often get distributed to employees within large organisations, offering extra exposure.  

Balancing Act produces 3 x "e-letters" covering the telecoms, Internet, audiovisual and broadcast sectors in Africa (the whole of Africa). Sent free of charge, they are published in html format and are responsive to mobile devices.

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Newsletters in Telecoms/NTIC Segments in Africa

A)News update is the weekly English speaking newsletter covering the IT, telecoms and Internet sectors across Africa. Number of subscribers: over 8290 in January 2019, growing weekly.

Newsletters in Audiovisual-Broadcast Segments in Africa

B)Broadcast, film and convergence is the fortnightly English speaking newsletter covering the audiovisual sector in the whole of Africa. Number of subscribers: 8710 in January 2019. 

C) Digital Content in Africa Smart Monkey a combination of 20 video clip interviews a month and a weekly e-letter output. There will be two strands to the e-letter output: the first strand will be short, one story e-letters on particular topics and the second strand will be a new fortnightly e-letter called Emerging Digital Content, that will have alternating focuses on film and music.

2. Advertising on the Website

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Traffic per year:

In 2017 and again in 2018, the website attracted more than 487 221 visits and over 402 878 unique visitors from all over the World.  

Advertise on Balancing Act’s responsive website and your company will be exposed to thousands of visitors who browse our website daily because of the valuable industry information they find there (check our news' archive here). It is a cost-effective way to market your company, to convey fresh messages, to highlight your solutions and to reach new clients.

The below map shows where visitors to the Balancing Act's website come from (in blue):

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Sources: Google Analytics / Alexa, Feb. 2017.

3. We Send Your Mailshots  

More and more business owners are choosing cost-effective ways to market their solutions to targeted audiences using e-mail. Permission-based email marketing provides some of the best return on investment for your marketing budget.

Balancing Act can offer to send clients’ mail shots if the content is in line with our editorial angle. Mail shots are HTML emails produced by clients which we check and send to our readers (with their permission).

4. Insert Your Communication In Our Video Interviews

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Balancing Act web TV channel – – out to capture the energy at the crossroads between culture and technology is a hybrid channel with video clip interviews, e-letters and some other surprises from time to time.

With a focus on both cultural (African film, TV, music and writing) and technological (start-ups, incubators, content platforms, social media, online media, digital advertising, ITC4D and education and technology). A full list of topics can be viewed on the website

5. Sponsor one of our Upcoming Reports

Building market reports takes lots of time and energy. Everytime we decide to produce a report, we make a bet, and sometimes we do not get full return on investment. We need help! If you want your brand to be associated with some of our upcoming white papers and market reports, please contact us. 

If you want to advertise or find out more about our advertising and sponsorship opportunities, please contact us via email: marketing (at)

Balancing Act's team reserves the right, in its sole discretion, to refuse to accept for publication any advertisement submitted.