South Africa: Johannesburg Wins Rights to Host 2010 Broadcast Centre

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The South African Cabinet has given the approval for the 2010 FIFA World Cup International Broadcast Centre (IBC) to be located in Johannesburg. The approval was given during Cabinet's regular meeting at the Presidential Guest House last Tuesday.

This following Cabinet's consideration of the report from the Board of the FIFA Local Organising Committee (LOC), government spokesperson Themba Maseko told reporters after the meeting. The IBC will be the nerve centre for the world cup and media streaming would be organised, packaged and sent out from the facility to over 30 billion viewers worldwide. About 2,000 journalists are expected to descend on the country during the World Cup.

Gauteng beat the City of Cape Town and Ethekwini, both of which are match host cities, in their bids to host the IBC. Maseko said, the Board of the FIFA LOC "felt that Johannesburg was better suited to host the IBC." The IBC will enhance South Africa's migration into the new model of high definition television and new broadcasting technology, Maseko explained.

(BuaNews (Tshwane), 24 July 2007)