Nigeria: MTN Storms Unilag With Xtra Cool Loaded Music

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MTN Nigeria Communications, last week hosted students, stakeholders and of subscribers of its newly re-launched lifestyle and music entertainment brand tagged MTN Xtra Cool Loaded Music, to an evening of fun and jamz at the University of Lagos.

The show had hundreds of students of the university and other students from neighbouring higher institutions who were thrilled to melodious music from Nigeria leading hip hop artistes Tu Face Idibia, Konga and the king of rap, Ruggedman.

As one of its value added bundles, MTN introduced the Xtra Cool package on September 2006, a market segmentation initiative designed to meet the needs of its diverse market population. With the new development, MTN is set to take entertainment to a new level.

Speaking on this during the July 4 media launch at the Sheraton Hotel Lagos, the chief marketing officer, Bola Akingbade explained that the re-launch of the Xtra Cool package was about showing what MTN Nigeria is capable of delivering in terms of added value in areas that are in tune with people's lifestyle, culture and aspiration; using music entertainment as a platform.

According to the marketing officer, "what we mean by that is that we are telling Nigerians how we are going to delight them and link them to what they are passionate about, particularly on the music platform."

The telecommunication company promised to deliver unlimited enjoyment of music through exclusive access to top rate Nigerian and international music via live concerts and content downloads on the phone and the PC from the MTN Loaded portal.

The concert which is pan Nigeria , will take them to various states and campuses across the country. Those on the Xtra Cool platform will apart from music download be able to access short clips of the various concerts. The package also provides the benefit of accessing yet to be released albums of global music divas.

(Daily Champion (Lagos), 20 July 2007)