South Africa: Italian Serie A TV rights assigned

Distribution

Media Partners & Silva agreed a deal with South African pay-broadcaster SuperSport for the TV rights for Italy’s Serie A in South Africa. Under the three-year deal, SuperSport will broadcast Serie A from the 2007-08 season to the 2009-10 season. The agreement also covers the Milan Channel.

Riccardo Silva, president of Media Partners & Silva said: "While approaching the 2010 World Cup, the broadcast of Italian Serie A will provide South African viewers with a world class football experience. The Milan Channel, with AC Milan as European Champions, will complete the picture with simply the best club football available in Europe".

(Sportbusiness.com, 18th June 2007)