East Africa: GTV Launches Expand to Region
GTV a pan African pay Television has set up its African office in Kenya that will serve as the hub for the whole of the continent via satellite transmission to over 48 countries. GTV at the same time announced a three year strategic partnership with international humanitarian organization Right to Play that will run in parallel with GTV's pan African roll out.
Through the partnership, GTV and Right to Play will work together in raising awareness about the power of sports for development as well as spreading right to Plays projects through out Africa.
The US$250 million investment pay TV services provider is expected to bring competition that would gradually lead to lower charges for pay TV in Kenya and rest of Africa.
The start up price for dish, decoder and Installations including Value added Tax goes for Ksh 16,000 (US$242) with one month free subscription making it one of the cheapest compared to others providing same services in the region. The Pan African pay TV to be rolled out early next month will provide viewers with international channels as well as GTV's own channels developed with local content that will satisfy local taste. GTV services across Africa will run through Gateway Broadcasting Services, a subsidiary of Gateway Communications that provides satellite infrastructure to most telecoms and corporations in Africa.
(East African Business Week (Kampala), 25 June 2007)