Ghana: DSTV Shows Sporting Muscle As Its Multi -Channel Coverage Proves Its Strength


The Tour de France is a legendarily demanding race that sees the best cyclists in the world competing for one of the sport's biggest prizes. The British Formula One Grand Prix at Silverstone is a dramatic highlight on the international motor-sport calendar.

The Wimbeldon Men's Final epitomises tennis's elegance and power. These are three major sports events with two main things in common - they all happen on July 8 and they are all shown live on DStv.

And in screening all three events on three different sports channels, DStv has proven there's more action, more excitement and more comprehensive access to the world of sport on DStv than on any other multi-channel offering available anywhere in sub-Saharan Africa. As the first multi-channel pay-TV product in Africa, DStv launched a 24-hour soccer channel for Africa, and was a pioneer in screening multi-channel coverage of major sporting events like the Olympic Games, and a pioneer in committing to screening local sporting content on its channels.

MultiChoice Ghana General Manager Sam Baimbil-Johnson said MultiChoice Africa's record of providing the best sports content was enhanced by the company's support for African sport. "DStv is proud of it reputation for being an African product, firmly rooted in the continent's success, and the Super Sport channels screen major African sporting events that no one else can offer."

Super Sport Communications Manager Ponga Liwewe said DStv's coverage of the MTN Champions League, the KCB Kenyan National Rally Championships and its landmark agreement to screen the Nigerian Football League gave DStv a clear advantage over its competitors.

"Our subscribers also have access to magazine shows like Soccer Africa, Football Africa and DHL Sports Africa. Super Sport has focused on showing African sportsmen and women at their finest," Liwewe said.

He said going forward DStv subscribers can look forward to over 800 soccer games, across the French, Italian, African and Portuguese leagues, helmed by Super Sport's live coverage of the prestigious UEFA Champions League. Plus there's MUTV, Chelsea TV, Liverpool TV, Real Madrid TV and Barcelona TV to keep club fans up to date with their favourite teams.

MultiChoice Africa's determination to provide a world-class sports service to Africa has seen it focus its resources and invest heavily in acquiring top-quality global sports action, allowing its subscribers to be first to see the widest range of premier sporting events available.

There's more athletics ahead including IAAF Golden League action, IAAF Super Grand Prix action, the World Championships from Osaka in Japan, and more. Tri-Nations Rugby hits DStv as Australia, New Zealand and South Africa gear up for the Rugby World Cup, which will also be screened on Super Sport. This will mark the second time this year that a World Cup has found a home on DStv, following the recently concluded Cricket World Cup.

There are nine sports channels available on DStv, four news channels that all provide up-to-the-minute breaking sports stories plus live and delayed coverage of major sporting events. In addition, Super Sport Active provides sporting fixtures at the press of a button. The PVR decoder has revolutionized sports television across the continent, allowing viewers to record, stop, start, and pause a game in progress.

DStv's sheer range of coverage of every major sports code in the world is unparalleled and includes athletics, basketball, boxing, cricket, cycling, equestrian, extreme sports, fishing, golf, gymnastics, motorsport, rugby, rowing, sailing, skating, soccer, swimming, surfing, tennis, volleyball, wrestling, and more.

If you were a DStv subscriber from January this year, this is what you saw you saw the birth of a champion when Lewis Hamilton won the Canadian F1 Grand Prix. You saw AC Milan triumph in a thrilling UEFA Champions League final.

You saw Rafael Nadal beat Roger Federer to win his third straight French Open tennis title. You saw Laila Ali defend her title and her famous family's boxing legacy. You saw Floyd Mayweather defeat Oscar de La Hoya live from Las Vegas. You saw Tiger Woods start the year in the style, winning the Buick Invitational. You saw the Copa America kick off and you're still watching as it heads towards its July 15 Final, which you will see live.

There's more golf from the U.S. and European PGA Tours, the Super Bike championships and live action from all the remaining Formula One races in what is shaping up to be an intense championship season.

Led by an in-studio team of veteran continental television personalities, including several prominent former sports stars such as Gary Bailey, Kalusha Bwalya and Abedi Pele, and supported by its multi-channel capacity to carry simultaneous events, Super Sport offers the widest choice to its audiences.

Super Sport has the unique ability to cope with the often unpredictable nature of sport, so whether rain stops play at Wimbeldon or a game goes into extra time, Super Sport has the option to provide the additional time and space where required.

And as the year hits the midway mark, there's so much more to come on the DStv sports channels, which include Africa's own Super Sport channels and the global sports giant ESPN. DStv's news channels offer their own insight with programs such as World Sport, Living Golf and Mainsail on CNN, Sport Action on SABC AFRICA, Sky News' Sportsline and Sport Today on BBC World.

(Accra Mail (Accra), 12 July 2007)