Ghana: Multichoice launches new product in Kumasi

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After extensive marketing research to meet customers' needs, MultiChoice Africa, operators of Digital Satellite television (DStv) in the continent, has launched a new product called "family bouquet".

The product, which comprises over twenty (20) great television channels, is aimed at creating a platform for families in Africa to live in harmony by watching a variety of TV programmes that are family-unit-based.

To herald this good news, the "family bouquet" product was launched in Kumasi at Adum Post Office Square under the distinguished chairmanship of Mrs. Judith Agyeman, Manageress of Kapital Radio, after a two-hour float through the principal streets of the metropolis.

Samuel Baimbill-Johnson, General Manager of MultiChoice Ghana, who assured subscribers of DStv of quality premium services, said the new product requires a monthly subscription of GH¢17.90 to enjoy it always without any hitch for new customers.

"DStv will continue to provide a world class programmes preferred by our subscribers and this new product comes up with premium sport, movie, news, music and kiddy channels that are good for Ghana's family unit", he stated.

The MultiChoice Manager told The Chronicle in an interview after the launch that the company hoped to expand its currant subscription base from 14,000 to 18,000 by the end of March 2008, hoping to achieve this through door-to-door advertisement and other mass media.

(Ghanaian Chronicle (Accra), 18 July 2007)