Uganda: GTV Goes Live
GTV service began its operations in Uganda recently, promising to revolutionise pay television and home entertainment. The arrival of GTV brings the number of mainstream pay-TV providers in the country to two; after DStv.
GTV promises to increase one percent pay-TV penetration by providing lower subscription and instalment prices. "Our goal is to get 100, 000 of the 1mn colour TV sets in Uganda onto GTV by providing a service that costs no more than a monthly utility bill," says GTV Managing Director, Julian Mcintyre.
GTV will offer subscribers two choices to pick from. They are G Base, a 12-channel offering comprising general entertainment and news channels costing Ush45,000 monthly and G Plus comprising the G-Base offering and an additional three sports channels for Ush 70, 000 monthly.
(Business in Africa (Johannesburg), 19 July 2007)