Africa: CNBC to Launch African Channel From Friday


CNBC Africa, Sub-Saharan Africa's first 24-hour, live international business news channel, will begin broadcasting from its new Johannesburg headquarters beginning Friday, Xinhua reported from Johannesburg citing the company. The latest affiliate of CNBC, the US-based global business news channel, CNBC Africa will "focus on Africa's business markets and provide global business and economic news from an African perspective."

"We will broadcast local content from our studio in Johannesburg, and will take feeds from our bureaux in Lagos, Abuja, Nairobi and Cape Town," Trevor Ormerod, Chief Operating Officer of CNBC Africa, said in a press release Monday. Ormerod added that further bureaux in Africa will be established on a roll-out basis.

Regional programming will include in-depth analyses of regional and major international stock exchanges and currency markets, regular business and political updates, interactive talk shows that encourage debate and lifestyle programming tailored for African audience, he said.

Peter Ndoro, head of communications for the channel, said the channel will be filling a critical need for real-time news, analysis, commentary and programming on the continent. The global CNBC network reaching 200 million households across the world will also provide resources that are needed by African viewers, he said.

This development is likely to hit Summit TV, a South African business channel that broadcasts in the evenings. With a staff of 40 people, Summit has 200,000 viewers a week in South Africa and also sells content to Britain’s Sky News.

(Ethiopian Herald (Addis Ababa), 30 May 2007)