South Africa: Viewers Lose as SABC Stumped By Super Eights Coverage
It’s fair to say that the SABC gambled (sensitive word in cricketing terms) when it came to their screening of World Cup matches and lost.
Having shown all the group matches, the SABC have largely been left high and dry as soon as the tournament has got interesting. The deal appears to be along the following lines: all six matches featuring South Africa in the Super Eights will be shown live. The rest are at 10pm, "delayed live". SuperSport meanwhile, rub their hands in glee, for they are "showing every ball from every game".
The SABC say it's because they negotiated the rights to show Pakistan, India and South Africa's matches live in the Super Eights. They added that India and Pakistan form a large part of their target audience. So, when those Asian sides were surprisingly beaten in the first round, the SABC were stumped.