South Africa: MTV voted Coolest TV Channel in Sunday Times Generation Next Survey
MTV Networks is celebrating after its iconic music channel MTV was voted South Africa’s Coolest TV Channel and its localised channel for Africa, MTV base, scored second behind MTV as the Coolest Music TV Channel in the market. MTV topped the poll in both categories in the prestigious Sunday Times Generation Next survey, results of which were unveiled on Thursday 24 May in Johannesburg.
The annual Sunday Times Generation Next is the largest youth brand-preference study conducted in South Africa, exploring the tastes and preferences of South African young people aged between 8 and 22. This is the second year running that MTV has won these two categories, beating a host of terrestrial and pay-TV channels from South Africa and the rest of the world.
It has just been two years since the network’s channel for Africa, MTV base was launched, but it has also made a substantial impact in the hearts and minds of South African youth by moving up from 8th place in the Coolest TV Channel category to a creditable 4th place this year.
“Young people define what’s cool and what’s not, so this is a great endorsement for MTV and MTV base”, commented Alex Okosi, Senior Vice President and General Manager of MTV Networks Africa. “By constantly re-inventing and invigorating our content, MTV and MTV base have remained fresh and relevant for youth audiences. It’s great to win in the TV categories, and it’s in line with our mission of being the number one youth and young adult lifestyle brand in Africa.’
MTV Networks Africa is responsible for the African business operations of global multiplatform entertainment network MTV. Dedicated to delivering high quality, targeted music and youth entertainment content to audiences in Africa including world-famous TV brands MTV, MTV base, VH1 and Nickelodeon, MTV Networks Africa made music history when it launched MTV base, MTV’s first dedicated music channel for African youth audiences in February 2005. The channel now reaches more than 50 million potential viewers across sub-Saharan Africa by a combination of pay-tv and terrestrial distribution. The unit is responsible for delivery, distribution and marketing of 5 further music and kids channels in the African marketplace: MTV European, VH1 European, MTV France, MTV Portugal and Nickelodeon.