Nigeria: HITV Opens New Page for Premiership


New indigenous pay television station, HITV, would be launching additional sports channels to herald the forthcoming 2007/08 English Premier League, EPL, season starting in August. The new sports channels are Hi Soccer and Hi Sports 2. This brings the sports outlets on the bouquet to three and the total channel collection to 21.

Managing Director of HiTV, Toyin Subair, says this is the beginning of the addition of more premium channels to come on the affordable pay TV which has capacity for over two hundred channels as promised at the commercial launch in February. According to Subair, Hi Soccer is passionately dedicated to the transmission of live football matches from the English Premiership, the La Liga and the Italian Serie A, the best European football leagues.

Hi Sports 1 would offer a wide variety of games ranging from international and local athletics, the American NBA basketball, World Wrestling Entertainment, WWE, Wimbledon Tennis Grandslam and many more including extreme sports, while Hi Sports 2 will be a spill over channel for soccer and other sports events.

Subair says this is the beginning of the addition of more premium channels to come as promised by the company. He added that the affordable pay TV would, in fulfilment of its promise to viewers, roll out more channels.

HiTV owned by Entertainment Highway Limited, EHL, jolted the Nigerian broadcast market when last year it won the right to the English premier league for Nigeria and the Spanish Liga for the whole of Africa. And contrary to speculations the MD has explained that the acquisition of club stations like Manchester, Chelsea, Liverpool or Barca TVs by some other pay TV providers does not entitle them to live matches of the leagues for which HITV own the rights.

This Day (Lagos), 23 May 2007