South Africa: Five New Channels for DStv as it lays out battle lines with new Pay TV rivals

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DStv's MultiChoice launched an additional five channels to its existing bouquet at the Constitution Hill in Johannesburg, sending a clear message to its newly-baptised rivals that it will fight on despite the end of its 12-year monopoly of South Africa's pay TV market.

Four new pay TV operators - Telkom Media, WOWtv, ODM and E-sat - were recently awarded licences in South Africa and will start broadcasting next year, completely changing the pay TV landscape and pushing the veteran DStv to the limits. The new DStv channels are The Style Network, One Gospel, M-Net Stars, Animax and Sony Entertainment Television (SET).

One Gospel is expected to cater for local and international gospel and is due to start showing on 4 November. Scheduled to start at 7pm, the launch only kicked off almost an hour late, with the media anxiously waiting as their deadline loomed and the cold weather and overcast sky threatened the city of gold. But when it began, it was fun all the way, an absolute first-class entertainment and a night to remember for those who braved Joburg's weather to grace the event.

(Biz-Community (Cape Town), 28 November 2007)