Kenya: Supersport Beats GTV to KPL sponsorship deal

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Following months of speculation over who would be the likely sponsor of the Kenya Premier League (KPL), last Wednesday pay television channel SuperSport sealed a four-year deal with KPL to sponsor the league.

According to the details of the deal that was concluded by KPL boss Patrick Naggi and SuperSport Chief Executive Officer Imtiaz Patel, KPL matches will be live on SuperSport from next year. By press time, an official of SuperSport was due in Nairobi to conclusively seal the deal.

It has emerged that GTV which has already concluded deals with Tanzania and Uganda Football federations failed to come to a common stand with KPL officials. GTV are said to have offered far much less as compared to the figure they gave Uganda and regional body CECAFA.

According to a statement from SuperSport, the company is making a significant investment in the KPL that goes well beyond broadcasting matches but details of the financial investment were not revealed.

The clubs are expected to hold an account with signatories, have a database for all players and their contracts, be registered, have a physical address, and be able to produce audited accounts of their income and expenditure at the end of every year.

The company recently concluded broadcasting deals with the Premier Soccer League of South Africa and the Zambia FA. In Zambia SuperSport is giving each club $25,000. Next season's KPL kicks off mid- February.

(East African Business Week (Kampala), 26 November 2007)