South Africa: Global Media Planning Agency Launches in Country

Investment

New generation global media channel planning agency Vizeum, powered by one of Europe's independent groups Aegis Media, has recently launched in South Africa.

Heading up the joint venture as directors are Tanya Schreuder, ex group media director of FCB SA and one of the co-founding directors of Nota Bene JHB, and Richard Procter, ex media director of FCB Cape Town.

Comments Martyn Rattle, president of Vizeum Global Management, "Since our launch in 2003, the Vizeum network has rapidly expanded across Europe, Asia and the Americas; Africa was naturally identified as an important region for our network's continued growth. With the launch of Vizeum South Africa, we can truly say Vizeum is a global network offering clients, existing and potential, our challenging approach to media."

Vizeum currently has 49 offices in 41 countries globally and bills US$3 billion and employs 935 people.

Procter says that they decided to leave the corporate ad world to launch Vizeum based on the belief that the organisation would set new standards in the industry. "Its point of difference lies in an underlying philosophy called 'Motivation to Media'."

(Biz-Community (Cape Town), 11 December 2007)