South Africa: OFM Goes Mobile
OFM is now available anytime and anywhere - on your mobile phone - through the spodtronic network, which allows listeners to listen to from around the world by downloading the spodtronic software to their mobile phones.
In addition to the standard radio programme, spodtronic enables listeners to receive visual content and interactive services relating to the songs they are listening to, eg pictures, ring tones, song downloads, etc. The download of the software is free, needing approximately 650KB storage space on a cellphone. Costs are only for the streaming of the data, which depends on the specific network operator.
(Biz-Community (Cape Town), 4 December 2007)