Africa: Moving Into A Magic World


M-Net has added another feather to its cap with the introduction of a new channel on the DStv bouquet: Magic World. Featuring an array of wide-reaching watching, Magic World's line-up includes original productions, African film fare, essential sport, classic series repeats and real-time link-ups to some of M-Net's other funky brands - notably those where hot music and hip interactivity are on the menu.

Magic World resides at DStv channel 144 from mid-October 2007 and breaks each day with original and African music selections fed directly from Channel O. The rest of each week day's viewing is a riveting mix of African documentary series (including the still-going-strong Studio 53), repeats of great game shows and reality series like Temptation, Idols West Africa, Deal Or No Deal and Survivor SA: Panama, and documentaries focusing on issues relevant to the African continent.

The eclectic line-up continues with something for the kids as Magic World taps into kTV's array of terrific 'toons and teenage series, as well as GO's groovy schedule (including the live airing of innovative SMS-2-TV show, GoChat). Over the weekend this youth-oriented viewing is maximized with the inclusion of of kTV's Power Edition and popular GO programming like GoZone.TV.

In addition to this winning watching, Magic World will be one of the first channels in Africa to air telenovelas, which have become all the rage internationally since breaking in Latin America a few years back. Telenovelas are high on melodrama - essentially soap operas in miniseries format - and they've been touted as popular TV's future.