South Africa: TV ad Throws Out Challenge to All Citizens

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FNB's new 2010 TV ad is intended to position the bank as the 2010 FIFA World Cup sponsor that holds nation-building at its heart - without shying away from addressing the issues that confront South Africa.

Explains the FNB 2010 Team, "'What kind of country do we want SA to be in 2010 ...and beyond?' That's the silent, billion dollar question in everyone's heads as the countdown... continues. With the '1000 days to kick-off' milestone looming there is much that has been, is being, and needs to be done to ready SA to stage the greatest show on earth.

"But what are we doing about making sure that the one-month football extravaganza is the ultimate football experience for us all, visitors and citizens of SA alike? And, apart from improved infrastructure, what will be the social legacy beyond 2010?"

(Biz-Community (Cape Town), 8 September 2007)