Massiv TV acquires fleet of cabs
South Africa’s Massiv TV, the TV channel which broadcasts remotely directly into taxis, has taken over Cab TV Multimedia Solutions, it was announced earlier this week. This platform, comprising 100 vehicles, will now be added to the Massiv TV fleet.
The fleet is currently being fitted with Massiv TV's compliance management system, which provides proof of audience numbers and vehicle movements, facilitating a high level of accountability to advertisers. These vehicles will screen the TV channel's fresh content on a daily basis.
Massiv TV makes its compliance reporting and research results available from the middle of June 2008 onwards.