Africa: Apprentice Africa Goes on Air


Apprentice Africa, the business reality television show sponsored by Bank PHB will hit the airwaves from Tuesday. The programme will also be aired simultaneously in five different countries including Nigeria, Ghana, Tanzania, Kenya and Uganda. 18 contestants, nine men and women drawn from Ghana, Uganda, Guinea, Cameroon, Kenya are currently in camp, executing their first task. They were selected after a series of auditions were held in different parts of Africa

Apprentice Africa is the African version of the popular TV series "The Apprentice" produced by Mark Burnet and hosted by US multi billionaire, Donald Trump. Since its premiere in 2004, the show has spawned many licensed international versions as well as several imitations. Mark Burnett Productions is the creators of other major reality series such as Survivor and The Contender. The commencement of the Apprentice on Tuesday, mark it's first broadcast in Africa.

The Apprentice are expected to go on a sixteen week job interview, where contestants will compete in a series of rigorous business tasks, many of which include major companies and require street smart and intelligence to conquer, in order to show the CEO of the programme, Biodun Shobanjo, Chairman of Troyka, that they are the best candidate for the job. Shobanjo will bring his over forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable into the programme.

In each episode, the losing team is sent to the boardroom, where the CEO and his associates judge the job applicants on their performance in the task. One person is fired and sent home. The Producers of the show, Storm Productions and The Executive Group (TEG) have promised viewers that the production would be world class in terms of picture quality, direction, and the accompanying drama.

Past Storm Vision productions include Doctors' Quarters, Amstel Malt Box Office ( AMBO ) and Big Brother Nigeria.

(This Day (Lagos), 23 February 2008)