Liberia: Arcelor Mittal Launches New Web-TV Season


ArcelorMittal, the world's largest steel company, has launched the second season of its Web-based television series focusing on its brand value of transforming tomorrow. Interestingly, the first episode focuses entirely on Liberia. The web-television broadcasts information about the company internally to its 320,000 employees world-wide and also to its many stakeholder groups.

In a short statement launching the series, Nicola Davidson, Vice President of Communications for ArcelorMittal, said: "Liberia was a natural choice for the first episode. This is really an example of where ArcelorMittal can help make a difference to a country and its people. We want to help raise the profile of Liberia, to make people aware of the huge problems this country has had in the past and the challenges that it now faces to secure a sustainable future."

The episode charts the progress of the project in Liberia, which will ultimately create about 3,500 direct jobs in the country through the rehabilitation of iron ore mining in Nimba County as well as operation in Grand Bassa County.

It also shows how ArcelorMittal is not only working to re-start iron-ore mining, but is also taking over the running of schools and hospitals in its effort to help build up infrastructure in the country. As Joe Mathews, CEO of ArcelorMittal's Liberian operations points out, "We want to bring the communities along with the project."

The episode shows Harry Cooper, Public Relations Manager in Liberia, reminiscing about the country's mining heritage. "I was here in 1968", he says. "There was great industrial activity, now there is just a shell. But ArcelorMittal has come to rebuild it. By 2009 when we will have the mine up and running at full capacity, we will produce 15 million tons per annum of iron-ore."

(The Inquirer (Monrovia), 22 February 2008)