Uganda: GTV Subscribers Increase to 20,000

Content

GTV, the second pay television to venture into the Ugandan market, got 20,000 subscribers last year, the general manager, Daniel Kagwe, has said. Kagwe said they entered the market with zeal and there is positive change because customers have choice and quality is guaranteed.

"The future of pay television in Uganda is bright. Since our launch, we have been growing at a rate of 20% monthly. Our subscriber base has grown to 20,000 and we are looking at 40,000 before the end of this year." Kagwe said the pay television had expanded its operations and increased stocks to cater for the growing number customers.

"The quality of our signal is excellent and we are working to improve content through the provision of more programmes like soaps and Nigerian movies. We want to have a variety to ensure that even when there is no soccer, our customers remain entertained," he added.

Kagwe said there were many opportunities for developing the television industry but content needs to be managed. Meanwhile, GTV was voted as the Product of the Year 2007 by business journalists at the Image Business Journalism Awards last week. The event was organised by Corporate Image. It was sponsored by MTN, uganda telecom, Crane Bank and Capital Markets Authority. Other companies and journalists were also rewarded.

(New Vision (Kampala), 10 March 2008)